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Shop Talk

  • Tweeting away our soul?

    By: 
    Brian Heffron
    May 11

    For me, the allure of politics was always a mix of core beliefs, shared causes and stirring speeches. And as someone drawn to communications, I found the rhythm of the words and a speaker's own unique cadences captivating. It is the currency of all politicians and some do it in a memorable way.

  • Don't get caught in the mood regulator

    By: 
    Jenna Browning
    May 3

    We normally don’t talk about our clients here at Shop Talk. We like to think this is an independent forum for the exchange of thoughts, reviews and ideas. But we’re making a little bit of an exception today because we think a piece of research from one of our clients is a must-read for anyone even remotely involved in marketing.

  • Do you Lulu?

    By: 
    Alexandra Paparsenos
    Apr 26

    Lululemon Athletica passed the $1 billion sales mark last month, joining the ranks of Under Armour (which hit the mark in 2010). At upwards of $90 a pop for a pair of Wunder Unders (leggings) or a Define Jacket (zip-up), how does such a high-end brand appeal to the average athlete and keep attracting new customers?

  • Stories of Letters and Signage

    By: 
    Alan Duda
    Apr 23

    My dad took a new job for a sign company when I was a kid and we moved from Massachusetts to Connecticut. I had already lined up my Pokemon cards perfectly on the windowsills and the shelf in my new room, but it still didn't feel like my room yet.

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