These groups are stocked with talented and passionate people. Rooted in a culture of shared ideas, creativity, openness and accountability. And fueled by a sincere desire to take our clients' needs much more seriously than ourselves. They don’t just make the needle move. They rattle it, rip it from its moorings and fling it into the Charles.
Clever. Funny. Entertaining at client meetings. Like most creatives, our people are all of these things. But, in a twist, our creative people are also insightful. Strategic. Proactive. And care as much about building your business as they do about crafting your ads. Which is also very entertaining to clients.
My dad took a new job for a sign company when I was a kid and we moved from Massachusetts to Connecticut. I had already lined up my Pokemon cards perfectly on the windowsills and the shelf in my new room, but it still didn't feel like my room yet.
There are many reasons that drive a rebrand. Maybe the culture of the company has changed. Maybe the position of the company has changed. Or maybe the identity just needs a little nip and tuck. But it’s crucial to stay current and relevant in whatever your industry. Even strong, established brands have evolved along with the changing times and changing marketplace.