These groups are stocked with talented and passionate people. Rooted in a culture of shared ideas, creativity, openness and accountability. And fueled by a sincere desire to take our clients' needs much more seriously than ourselves. They don’t just make the needle move. They rattle it, rip it from its moorings and fling it into the Charles.
Media is changing faster than anyone can keep up with—except for CTP’s Media group. We’ve got our fingers on the pulse of what’s happening on the web, TV, radio, print, out-of-home and more. Regardless of the platform, we’ll identify the media mix that best suits our clients, connects with audiences and drives results.
Someone recently asked me if the Super Bowl is the Oscars of the Advertising world. In a way, it is – sans the golden trophies. Right now the Internet is buzzing with reports of who made a Super Bowl buy and at what jaw-dropping price. Soon we’ll get to dissect it all, much the way Joan Rivers talks about the red carpet’s best- and worst-dressed list.
Just when listeners were getting over the fact that Star 93.7 FM is no longer on air, the 93.7 format will be changing once again. Only six years after the flip to Mike-FM, a DJ-free station that featured classic hits from the 60s through the 90s with a heavy 80s focus, 93.7 will now be simulcasting the sports powerhouse WEEI come Monday, September 12.