These groups are stocked with talented and passionate people. Rooted in a culture of shared ideas, creativity, openness and accountability. And fueled by a sincere desire to take our clients' needs much more seriously than ourselves. They don’t just make the needle move. They rattle it, rip it from its moorings and fling it into the Charles.
Many of our roots can be traced to the racetrack. And while that may seem like an unusual backdrop for four seasoned veterans with backgrounds in Account Service, PR and Creative, it's really not. After all, it takes experience, vision and a willingness to take some risks to hit the wire first on the oval. And the same can be said for what it took to create one of the top agencies in Boston.
In my first job out of college, almost 30 years ago, I looked out the press box window every day at Suffolk Downs as the horses rounded the first turn, right in the shadow of the homes up on the hill at Orient Heights.
It was a mostly overlooked gesture in a meaningless game. A final nine innings in New York that would bring a disastrous 2012 season to an end. But there was something about Dustin Pedroia’s insistence on playing in that final game, despite a broken finger, that stuck with us all winter as we began work on the Red Sox 2013 campaign.
Last week, a CTP colleague and I attended the Anti-Defamation League of New England's Torch of Liberty Award dinner honoring Mary Bonauto, a lawyer and civil rights advocate who has done groundbreaking work to end discrimination based on sexual orientation and gender.
As the NCAA Lacrosse Final Four kicks off this weekend in Philadelphia, we took a look at the business of the fastest growing sport in the U.S. Statistics and insights show us that lacrosse is a platform for brands looking to engage audiences from pre-teen through young adults.