These groups are stocked with talented and passionate people. Rooted in a culture of shared ideas, creativity, openness and accountability. And fueled by a sincere desire to take our clients' needs much more seriously than ourselves. They don’t just make the needle move. They rattle it, rip it from its moorings and fling it into the Charles.
We believe that meaningful PR results require solid strategy, creative thinking and a commitment to the art of storytelling. Whether it's through traditional media, social media or experiential approaches, our award-winning team of strategists, writers, publicists and former journalists builds and executes plans that use a variety of vehicles to connect with a target audience.
CTP picked up eight awards at last night's Publicity Club of New England Bell Ringer Awards, which recognize excellence in PR, judged by our peers in the industry. CTP proudly brought home 2 gold bells, 3 silvers, 2 bronze and a merit for our work with Pinehurst Resort, Pop Warner Little Scholars, Objet/Stratasys and The Country Club.
As the NCAA Lacrosse Final Four kicks off this weekend in Philadelphia, we took a look at the business of the fastest growing sport in the U.S. Statistics and insights show us that lacrosse is a platform for brands looking to engage audiences from pre-teen through young adults.
As a new mom, I’m constantly turning to social media and other online sources for research and advice. Insight on how often a baby should sleep, for example. Apparently it’s 15 hours, but my five month old begs to differ. As a marketer targeting moms, I’ve found a new perspective on the best ways to get my client’s message in front of this coveted group.