Conover Tuttle Pace is a full-service marketing agency based in Boston’s North End. Staffed by agency veterans with global brand experience, we deliver integrated strategies that weave together advertising, public relations, interactive and grassroots marketing.
Agency
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Fred Conover
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Fred Conover - PresidentIf you’re looking for a fine example of integration, look no further than Fred. After all, he’s the guy who somehow had the vision to bring this ragtag group of talented miscreants together. His management skills come honestly. He worked his way up the ranks of the Boston ad community as an account executive, and he discovered early on an affinity for knowing the difference between what his clients were asking for and what they really needed. Fred never shied away from suggesting it either, even when it wasn’t in his best interest or even his agency’s.
Oddity: Makes grilled cheese with aluminum foil and an iron. |
Chip Tuttle
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Chip Tuttle - PartnerChip’s got a rare gift for making you feel good about yourself, your business, even your new haircut. And more importantly, making others feel good about your brand. That attitude is felt in everything Chip does, which at CTP, is a little bit of everything. He’s a brand strategist and public relations guru for some of our top accounts, and our own personal Tony Robbins, sans the huge teeth. Chip started his career as a newspaper reporter and bartender, and to this day he still knows when to listen, when to offer some sage advice, and how to find just the right mix.
Oddity: Will spontaneously belt out any tune, at any time. |
Grant Pace
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Grant Pace - Executive Creative DirectorGrant’s big break in advertising came in a very big way. The Super Bowl, where a series of his spots for Anheuser Busch ran in a promotion called the Bud Bowl. It’s one of the most successful promotions in the history of advertising, so you may have heard of it. Since then, Grant’s creative reputation and ideas have only gotten bigger. His refreshing work for Miller Genuine Draft helped make that Cold-Filtered brew even cooler. He single-handedly put Audi back on the road in the US. He and Michael Jordan put plenty of Hanes underwear on all of our behinds.
Oddity: My middle name is misspelled. |
Brian Heffron
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Brian Heffron - Senior Vice PresidentBrian has a knack for bringing great success to the people he works with. He has helped clients tell the story of land mine detectors, wireless technology, finance, and real estate. And as his cameo appearance as an extra on Baywatch shows, Brian understands how to stay calm in a crisis.
Oddity: Can catch $8.75 worth of quarters from his elbow. |
Alison McCarthy
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Alison McCarthy - VP, Director of Account ManagementAlison has a B.F.A in Art History that sets her apart from most account managers. Her flair for sculpting a strategy is breathtaking, and her attitude never fails to brighten our office. But it’s her nearly two decades of experience that clients find so inspiring. Alison has artfully directed campaigns for CVS/pharmacy, Massachusetts Office of Travel & Tourism, Sonesta International Hotels, Eastern Bank and Polaroid. And these are just a few of the clients in her impressive body of work.
Oddity: Worst cook ever - even burned salad. |
Steve Angel
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Steve Angel - VP New Business DevelopmentSteve’s interests include skiing, golf, and light construction. The heavy construction gets saved for the office, where he builds our clients’ brands as well as their companies. Steve provides the mortar with which we cement strong business relationships. Steve’s got some pretty solid foundations. He’s hammered out projects with clients such as Blue Cross Blue Shield, Midway Games, and Dunkin’ Donuts. Before he graced CTP with his presence, he worked under the roofs of RDW Group in Providence as well as Butler, Shine, Stern & Partners in San Francisco.
Oddity: Nearly lost his voice forever as a child, because he was too loud (according to parents). |
Mark Bappe
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Mark Bappe - Creative DirectorIf you are a dog, cat, a homeless person or a child in need, you’ve probably benefited from Mark’s creativity. He’s done award winning work for The Pine Street Inn, The Home for Little Wanderers, Big Brothers Big Sisters, and currently sits on the board of two animal welfare organizations, AnimalKind and The Massachusetts Animal Coalition. Mark also finds a little time to do some work for many For-Profit clients as well. He’s done award-winning work at several agencies in the Boston area as well as others in San Francisco and Raleigh, NC. His experience ranges from healthcare to high tech.
Oddity: I love redheads. |
Peter Winch
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Peter Winch - Account DirectorThe son of a well-known Boston Creative Director, it’s easy to say that Peter has the ad business in his blood. But we’ve asked doctors, and that’s medically impossible. Plus for him, advertising is more than part of his heritage. It’s a passion. And every day for the past 17 years he has combined this passion with his strategic skills to build brands such as Monster.Com, Titleist, Converse, Stanley, and Fleet Bank. Now he’s doing the same for our clients, and making sure they get the best creative product possible.
Favorite Expression: The view from 30,000 feet. |
Michael McCrary
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Michael McCrary - Interactive DirectorMichael is a true craftsman, on and off the computer. Over the years, he’s been a gardener, landscape designer, glazier, and even a restoration carpenter. Always a handy guy, Michael got into technology by building his first computer from spare parts, and never looked back. For ten years, Michael’s been using his trade skills to build websites, develop software, architect information, and construct online media for nationally broadcast television programs, formal education products, and museum and outreach projects.
Oddity: He’s completely normal. |
Angela Bassiri
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Angela Bassiri - Workflow & Wellness GuruLeave it to Angela, a Yoga instructor, to keep our office in a calm, centered place. She always keeps our work flowing. And when it comes to TV and Radio production, she brings us great clarity. Just ask Continental Airlines, Herbal Essences, KitchenAid, McDonalds, Celebrity Cruises and PBS to name a few of her past clients. Whether she’s shrinking our waistlines, solving broadcast dilemmas, managing our daily meetings or simply dazzling clients with her natural warmth, Angela always keeps things in a healthy balance. And that’s a breath of fresh air.
Oddity: Spends time upside down every day. |
Jason Howarth
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Jason Howarth - VP Consumer & Sports MarketingTo say Jason is a public relations and marketing expert is to suggest the New England Patriots are not a modern day sports dynasty. It just doesn’t capture the essence of his dedication. After all, Jason has tackled such high profile events as golf’s US Open, the Winter Olympics, the Super Bowl, the Men’s and Women’s World Cup, and The Boston Marathon to name a few. Not to mention the incredible experience he’s logged working with a roster of heavy hitters such as AT&T Wireless, Swatch, adidas, Gillette, MasterCard, DC Shoes, Pop Warner, WWE, and others.
Oddity: Typical playlist: RUN-DMC, Guns N’ Roses, Bob Seger, Tracy Chapman and 50 Cent. |
Kelly Frost
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Kelly Frost - VP Management SupervisorKelly describes her idea of nirvana as The Container Store. This applies well to her impressive resume, which is easy to sort out. In twelve years in the business, she’s managed brands from both the agency and client-side. And in categories ranging from retail to real estate. Her organized approach has benefited many Fortune 500 companies, most recently Nextel Communications. Kelly’s past work also includes a large array of letters including NCAA, NHL, MLB, NFL, NASCAR and the NTRA.
Oddity: Can come up with a rhyming poem on any subject in under 5 minutes. |
Todd Graff
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Todd Graff - Senior Account DirectorTodd comes to us from the Tar Heel state, where he spent his early professional years as a sportswriter for the Greensboro News & Record. There he quickly developed an affinity for covering golf events after his first links assignment: Tiger Woods’ historic victory at the ’97 Masters. Tiger’s dramatic 12-stroke victory not only offered Todd a good lead in his next column, it also led to numerous national and state writing awards. And, as it turns out, a move to Boston to head up the golf division at CTP.
Oddity: Spent two nights sleeping in a Ford Focus to play Bethpage Black. |
Jay Courtney
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Jay Courtney - Creative DirectorTo put it briefly, Jay is a good writer because he’s a good listener. In fact, if you’re in a meeting with Jay and he isn’t speaking, that’s because he’s listening. About your brand, your competition, your marketing philosophy, or your daughter’s soccer game. Whatever you happen to be talking about. Jay has put his well-honed listening skills to work for a plethora of clients. From international giants like HSBC Bank to American icons like General Motors to passion brands like Steinway & Sons and Sam Adams.
Oddity: Knows location of every 7-11 in 20 mile radius. |
Sadie Barlow
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Sadie Barlow - Media SupervisorWhen your first job is making valves for power plants, you get a pretty good idea of how to control how something flows. Which makes Sadie such a valuable member of the media team. She knows exactly where and how much to target our clients message in order to make the greatest impact. A graduate of Skidmore College, she got her start in the agency world at Blitz Media, where she worked on high profile clients such as Comcast, Wendy’s, and Vacation Outlet. Now she’s powering our clients to bigger and better things. All without a nuclear reactor.
Oddity: Can’t stand the sound of metal on metal…as in fork on knife. |
Laura Gaunt
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Laura Gaunt - Interactive Account SupervisorThere are a lot of things that restaurants and ad agencies have in common. The fast-paced environment. The long hours. The propensity for heartburn. Which is probably why, after growing up working in her family’s restaurant, Laura was so drawn to the ad biz. After an MBA from Babson and a few years in the industry under her belt, now she’s making sure our clients and their customers get exactly what they order. And that everything runs smoothly on our side of the kitchen.
Oddity: Shares a nickname with one of the Teletubbies. |
Scott Williams
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Scott Williams - Interactive Design DirectorSome might say that Scott’s years as a bicycle messenger did nothing to prepare him for a career as a designer, but anyone who’s ever driven in Boston knows the creativity required to get through traffic. When it comes to his work, Scott never puts on the brakes. He’s handled the messages of big clients such as Gillette, Duracell, Wal-Mart, The Breeders’ Cup, and Eastern Bank and every time, he’s shown that he truly knows how to deliver. No matter what kind of work you try to hit Scott with, you’ll be surprised at his ability to ride it to the finish. He’ll be sure to bring you what you need.
Oddity: Profoundly terrified of bees. |
Jaclyn Sousa
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Jaclyn Sousa - Traffic ManagerThere’s a lot we admire about Irish Step Dancers. Their attention to detail. Their dedication to perfection. Their ability to keep their upper body perfectly still while doing a jig. Lucky for us, Jacki hasn’t lost any of this since her days on stage. As our traffic manager, she not only makes sure we all stay in step, but she makes sure our clients get exactly what they’re looking for. And with a background in graphic design, her eye for creative work is impeccable. Which helps keep us on our toes.
Oddity: Can make a very accurate seagull noise |
Lana Burstein
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Lana Burstein - Broadcast ProducerFrom 3rd graders to Barry Bonds, Lana has dealt with all kinds of characters throughout her career. Which makes her perfect for handling all of our broadcast needs on and off the set. Hailing from the sunny state of California, Lana took on 3rd graders at a school in San Mateo before realizing she still wanted to pursue her TV production dream. After various internships and a close encounter with the homerun king, she landed a job as a broadcast coordinator. And having spent time on everything from MINI Cooper to Chipotle burritos, she’s got no problem taking on any project. Or character.
Oddity: When pumping gas, the amount always has to end in an even number. |
Jenna Browning
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Jenna Browning - Account ExecutiveIt’s no wonder Jenna ended up in advertising; she was a softball pitcher for 12 years. After Jenna graduated from BU marketing school, she eventually wound up at Fenway Park, though she was in the press box rather than on the mound. On our team at CTP, she’s been keeping all our bases covered. Whenever an AE gets thrown a curve ball, Jenna’s there to help out. Be sure that no matter what you need her to do, Jenna will fire everything right over the plate.
Oddity: Favorite snack is a plain bagel w/ cream cheese and crushed Doritos on top. Don’t knock it ’till you try it. |
David Vater
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David Vater - Account ExecutiveTeamwork. Winning. Copius amounts of mud. As a member of the 2009 World Champion Mud Football team, the Muddas, these are three things that Dave knows pretty well. Lucky for our clients, he brings his expertise in the first two with him to work every day, too. With a degree from Boston University and extensive experience in the travel and lifestyle category, Dave uses his skills and passion to help our clients face all their challenges and come out with a win. No matter how deep in the mud they may be.
Oddity: Starting corner back for the Muddas. |
Selena Jagudaev
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Selena Jagudaev - Account ExecutiveSelena went to Pace University. She now works here, at Conover Tuttle Pace. Coincidence? Maybe. We think it’s more like an unstoppable advertising destiny. And if you ask any of our clients who work with her, none would argue with that. After traveling the world working on some of America’s top brands, now she’s helping our client’s fulfill their own destinies by reaching all their marketing goals.
Oddity: Grew up with her family speaking Russian, but still can’t speak it. |
Alex Paparsenos
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Alex Paparsenos - Account ExecutiveAlex is a PR wiz. After all, as a Boston College grad she was able to talk a bunch of BU alums into hiring a BC Eagle. And if that wasn’t enough, she also spent time at B2B PR agency making plasma metal cutters and computing devices “sexy”. Talk about skills. And with degrees in Communications and English, plus the ability to speak Greek fluently, she’s making sure our clients’ messages are crystal clear.
Oddity: Speaks Greek |
Katelyn Peckham
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Katelyn Peckham - Media PlannerLike every prize-winning angler, Katelyn knows that to catch the big fish, you have to know where to cast your line. Which is why when she’s not hauling in freshwater monsters, she’s helping our clients reel in the right audience for their advertising message. As an assistant media planner at a small design firm, she quickly made a name for herself and was promoted as the sole media planner/buyer for the agency’s top national client. Now she’s busy helping our clients strategically place their messages to get the most results. And for our clients, it’s like shooting fish in a barrel.
Oddity: Can give Tarot card readings. |
John Ediger
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John Ediger - Web DeveloperJohn has always been hardwired to work with computers. With basic computing embedded in him early on in college, John launched into the world of web design and obtained a degree in CS: Multimedia. After logging in hours at several jobs, John finally upgraded to an internship at Pentad Systems where he worked over a year. Eventually, John decided to take a byte out of the Ad Industry, and CTP was glad to attach him to the company. His amiable personality is a real refresher around the office, and his vast knowledge of computers and design together make his work a real plus plus!
Oddity: Is from the West Coast. |
Chelsea Beatty
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Chelsea Beatty - Office ManagerOffice manager by day. Opera singer by night. Talk about a superhero’s double-life. It’s no wonder Chelsea has no trouble taking on everything we throw at her. Whether she’s keeping the rest of us on track, handling clients, or shaming us during the “Happy Birthday” song, she’s one of CTP’s many shining stars. And when advertising jingles come back in style, we know exactly whose super powers we’ll be tapping.
Oddity: Nose is an optical illusion. |
Lee Allen
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Lee Allen - Office AdministratorLee is our bookkeeper. She was hired to keep the wheels of commerce churning and make sure we’re always turning a profit as well. Funny thing is, her spare time is spent working with non-profits. How’s that for integration? She’s been with us since 1996, and we’ve yet to bounce a check to the electric company. So, we love her.
Oddity: Does a song and dance routine as a tropical fish. |
Susan Schneider
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Susan Schneider - Junior Art DirectorWith a Major in Advertising Design and Minor in Spanish, Susan has kinda got the whole “communication” thing down pat. Not only can she answer “Donde esta la biblioteca?” but she can really make the phrase “a picture is worth a thousand words” mean something. Being able to speak through designs and graphics is a talent, and lucky for CTP, it’s one of Susan’s many.
Oddity: Hates things with wings. |
Jessica Ruggieri
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Jessica Ruggieri - Junior Art DirectorBeing able to visualize great ideas and execute them is a gift, and lucky for us, Jessica’s came in a really, really big box. With a background in art and visual communication, and time spent across the pond in London, Jessica is always surprising us, and our clients, with breathtaking designs and groundbreaking concepts. And even while she pushes the boundaries of creative thinking, she is adept at adhering to client objectives and communicating with target audiences. Talk about the whole package.
Oddity: Dreams almost every night, and usually remembers every one. |
Erica Hara
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Erica Hara - Junior Traffic ManagerWhen dealing with celebrities like Adam Sandler and Chris Rock, you gotta be cool, calm, collected and have excellent bladder control. Just ask Erica. In her days as a server at King’s, she’s dealt with quite a few stars and their shenanigans. Now she uses her coolness under pressure and sense of humor to handle the trafficking and characters of CTP. With a degree from Northeastern University in Media Communication and time as a Production Coordinator for a health and wellness magazine, Erica is as comfortable at the helm of an agency as she is with handling celebrity egos.
Oddity: Always puts ketchup on mac and cheese |
Samantha Matson
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Samantha Matson - Print Production ArtistImagine a pristine beach with the sun setting and light dancing off the water. Picturing it? Well, not only is that what Sam can see out her house’s kitchen window, it’s also what it feels like to look at a piece of work after she’s done designing the heck out of it. A skilled designer who’s done everything from fishstick packaging to stationary and invitations, Sam brings a plethora of creative and artistic thinking to help our clients not only reach their audience, but visually grab their attention. And with that view in front of her every day, she’s got no shortage of inspiration.
Oddity: Likes to eat frozen grapes |
Julie McCullagh
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Julie McCullagh - Associate Web DesignerThings most people have done by the time they’re 10: mastered shoe tying, eaten a twinkie, hopefully been potty trained. What Julie did by 10: built her first website. Pretty crazy. Unless you talked to one of our clients. They would believe it in a second. That’s because her web and graphic design repertoire have been blowing them away since she started here as an intern many moons ago. A vital member of the interactive team, Julie continues to work magic with the computer and go above and beyond for our clients.
Oddity: Has studied Spanish, Russian, German, and Japanese |
Jeff Marois
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Jeff Marois - Junior CopywriterJeff learned a lot of important things during his 7 years as a landscaper. Like what poison ivy looks like. And what happens when you pick it up. But more importantly, he learned that it takes a lot of hard work, sweat, and digging to create something great. And it’s with that knowledge that he tackles every creative project thrown his way. After spending time in agencies in both Connecticut and Boston, Jeff is now getting his hands dirty for our clients, and helping their big ideas grow and come to life.
Oddity: Knows what’s in hotdogs, and still thoroughly enjoys them |
Stefanie Hawkes
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Stefanie Hawkes - Account CoordinatorBeing an account coordinator requires enthusiasm, dedication, and patience—so who better to fill the role than a lifelong Celtics fan? A Rhode Island native, Stef got one step closer to the big green machine while double-majoring at Suffolk University. And as luck would have it, she now works within three-point range of the Garden. Her diverse skills and team spirit make her the ultimate utility player, and much like the C’s recent acquisitions, Stef’s presence has helped take our game to a new level.
Oddity: Can clap with one hand. |
Ali D'Orsi
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Ali D'Orsi - Account CoordinatorIt takes a lot of skill to build a gingerbread house. You need attention to detail, creativity, and a lot of discipline not to eat the materials. Lucky for us, and our clients, Ali grew up building the best gingerbread houses in the land. Which prepared her perfectly for a career in advertising. Because whether it's writing a brief, studying the competitive landscape, or simply helping you grow your brand, Ali has the tool every client can appreciate. The fact she does it all with a smile on her face, well that's just icing on the cake.
Oddity: Hates anything in costume. Disney World is her nightmare. |
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