Conover Tuttle Pace is a full-service marketing agency based in Boston’s North End. Staffed by agency veterans with global brand experience, we deliver integrated strategies that weave together advertising, public relations, interactive and grassroots marketing.
Agency
People - All
Fred Conover
|
Fred Conover - PresidentIf you’re looking for a fine example of integration, look no further than Fred. After all, he’s the guy who somehow had the vision to bring this ragtag group of talented miscreants together. His management skills come honestly. He worked his way up the ranks of the Boston ad community as an account executive, and he discovered early on an affinity for knowing the difference between what his clients were asking for and what they really needed. Fred never shied away from suggesting it either, even when it wasn’t in his best interest or even his agency’s.
Oddity: Makes grilled cheese with aluminum foil and an iron. |
Chip Tuttle
|
Chip Tuttle - PartnerChip’s got a rare gift for making you feel good about yourself, your business, even your new haircut. And more importantly, making others feel good about your brand. That attitude is felt in everything Chip does, which at CTP, is a little bit of everything. He’s a brand strategist and public relations guru for some of our top accounts, and our own personal Tony Robbins, sans the huge teeth. Chip started his career as a newspaper reporter and bartender, and to this day he still knows when to listen, when to offer some sage advice, and how to find just the right mix.
Oddity: Will spontaneously belt out any tune, at any time. |
Grant Pace
|
Grant Pace - Executive Creative DirectorGrant’s big break in advertising came in a very big way. The Super Bowl, where a series of his spots for Anheuser Busch ran in a promotion called the Bud Bowl. It’s one of the most successful promotions in the history of advertising, so you may have heard of it. Since then, Grant’s creative reputation and ideas have only gotten bigger. His refreshing work for Miller Genuine Draft helped make that Cold-Filtered brew even cooler. He single-handedly put Audi back on the road in the US. He and Michael Jordan put plenty of Hanes underwear on all of our behinds.
Oddity: My middle name is misspelled. |
Brian Heffron
|
Brian Heffron - Senior Vice PresidentBrian has a knack for bringing great success to the people he works with. He has helped clients tell the story of land mine detectors, wireless technology, finance, and real estate. And as his cameo appearance as an extra on Baywatch shows, Brian understands how to stay calm in a crisis.
Oddity: Can catch $8.75 worth of quarters from his elbow. |
Alison McCarthy
|
Alison McCarthy - VP, Director of Account ManagementAlison has a B.F.A in Art History that sets her apart from most account managers. Her flair for sculpting a strategy is breathtaking, and her attitude never fails to brighten our office. But it’s her nearly two decades of experience that clients find so inspiring. Alison has artfully directed campaigns for CVS/pharmacy, Massachusetts Office of Travel & Tourism, Sonesta International Hotels, Eastern Bank and Polaroid. And these are just a few of the clients in her impressive body of work.
Oddity: Worst cook ever - even burned salad. |
Steve Angel
|
Steve Angel - VP New Business DevelopmentSteve’s interests include skiing, golf, and light construction. The heavy construction gets saved for the office, where he builds our clients’ brands as well as their companies. Steve provides the mortar with which we cement strong business relationships. Steve’s got some pretty solid foundations. He’s hammered out projects with clients such as Blue Cross Blue Shield, Midway Games, and Dunkin’ Donuts. Before he graced CTP with his presence, he worked under the roofs of RDW Group in Providence as well as Butler, Shine, Stern & Partners in San Francisco.
Oddity: Nearly lost his voice forever as a child, because he was too loud (according to parents). |
Alicia Petersen
|
Alicia Petersen - Media DirectorHaving run 14 consecutive Falmouth Road Races, Alicia knows how to pace herself. She also knows the kilometer to mile ratio, which is pretty cool. But it’s the planning thing that makes her so valuable to our clients. Without even breaking a sweat, she'll make sure your message has got plenty of legs to reach your target. A media planning vet, she has logged years of experience at reputable agencies like Hill Holliday where she worked on clients such as CVS/pharmacy, TJ Maxx, Harvard Pilgrim Health Care, and Dunkin Donuts packaged coffee.
Oddity: Hates gum chewing |
Mark Bappe
|
Mark Bappe - Creative DirectorIf you are a dog, cat, a homeless person or a child in need, you’ve probably benefited from Mark’s creativity. He’s done award winning work for The Pine Street Inn, The Home for Little Wanderers, Big Brothers Big Sisters, and currently sits on the board of two animal welfare organizations, AnimalKind and The Massachusetts Animal Coalition. Mark also finds a little time to do some work for many For-Profit clients as well. He’s done award-winning work at several agencies in the Boston area as well as others in San Francisco and Raleigh, NC. His experience ranges from healthcare to high tech.
Oddity: I love redheads. |
Peter Winch
|
Peter Winch - Account DirectorThe son of a well-known Boston Creative Director, it’s easy to say that Peter has the ad business in his blood. But we’ve asked doctors, and that’s medically impossible. Plus for him, advertising is more than part of his heritage. It’s a passion. And every day for the past 17 years he has combined this passion with his strategic skills to build brands such as Monster.Com, Titleist, Converse, Stanley, and Fleet Bank. Now he’s doing the same for our clients, and making sure they get the best creative product possible.
Favorite Expression: The view from 30,000 feet. |
Michael McCrary
|
Michael McCrary - Interactive DirectorMichael is a true craftsman, on and off the computer. Over the years, he’s been a gardener, landscape designer, glazier, and even a restoration carpenter. Always a handy guy, Michael got into technology by building his first computer from spare parts, and never looked back. For ten years, Michael’s been using his trade skills to build websites, develop software, architect information, and construct online media for nationally broadcast television programs, formal education products, and museum and outreach projects.
Oddity: He’s completely normal. |
Angela Bassiri
|
Angela Bassiri - Workflow, Wellness & Broadcast GuruLeave it to Angela, a Yoga instructor, to keep our office in a calm, centered place. She always keeps our work flowing. And when it comes to TV and Radio production, she brings us great clarity. Just ask Continental Airlines, Herbal Essences, KitchenAid, McDonalds, Celebrity Cruises and PBS to name a few of her past clients. Whether she’s shrinking our waistlines, solving broadcast dilemmas, managing our daily meetings or simply dazzling clients with her natural warmth, Angela always keeps things in a healthy balance. And that’s a breath of fresh air.
Oddity: Spends time upside down every day. |
Jason Howarth
|
Jason Howarth - VP Consumer & Sports MarketingTo say Jason is a public relations and marketing expert is to suggest the New England Patriots are not a modern day sports dynasty. It just doesn’t capture the essence of his dedication. After all, Jason has tackled such high profile events as golf’s US Open, the Winter Olympics, the Super Bowl, the Men’s and Women’s World Cup, and The Boston Marathon to name a few. Not to mention the incredible experience he’s logged working with a roster of heavy hitters such as AT&T Wireless, Swatch, adidas, Gillette, MasterCard, DC Shoes, Pop Warner, WWE, and others.
Oddity: Typical playlist: RUN-DMC, Guns N’ Roses, Bob Seger, Tracy Chapman and 50 Cent. |
Kelly Frost
|
Kelly Frost - VP Management SupervisorKelly describes her idea of nirvana as The Container Store. This applies well to her impressive resume, which is easy to sort out. In twelve years in the business, she’s managed brands from both the agency and client-side. And in categories ranging from retail to real estate. Her organized approach has benefited many Fortune 500 companies, most recently Nextel Communications. Kelly’s past work also includes a large array of letters including NCAA, NHL, MLB, NFL, NASCAR and the NTRA.
Oddity: Can come up with a rhyming poem on any subject in under 5 minutes. |
Rosemarie Simeone
|
Rosemarie Simeone - VP Management SupervisorThe list of high-profile accounts Rose has worked is miles long. Which is appropriate considering she is also a seasoned marathoner. Rose prides herself on the ability to create and manage a campaign with legs, to forge through the tough times, and enjoy the downhills. And while she always has an eye on the finish line, Rose is careful to emphasize the importance of focusing on each and every step.
Oddity: Belly buttons freak me out—outies, innies, even my own. |
Todd Graff
|
Todd Graff - Senior Account DirectorTodd comes to us from the Tar Heel state, where he spent his early professional years as a sportswriter for the Greensboro News & Record. There he quickly developed an affinity for covering golf events after his first links assignment: Tiger Woods’ historic victory at the ’97 Masters. Tiger’s dramatic 12-stroke victory not only offered Todd a good lead in his next column, it also led to numerous national and state writing awards. And, as it turns out, a move to Boston to head up the golf division at CTP.
Oddity: Spent two nights sleeping in a Ford Focus to play Bethpage Black. |
Jay Courtney
|
Jay Courtney - Associate Creative DirectorTo put it briefly, Jay is a good writer because he’s a good listener. In fact, if you’re in a meeting with Jay and he isn’t speaking, that’s because he’s listening. About your brand, your competition, your marketing philosophy, or your daughter’s soccer game. Whatever you happen to be talking about. Jay has put his well-honed listening skills to work for a plethora of clients. From international giants like HSBC Bank to American icons like General Motors to passion brands like Steinway & Sons and Sam Adams.
Oddity: Knows location of every 7-11 in 20 mile radius. |
Azurae Hood
|
Azurae Hood - Management SupervisorAzurae has helped many a big brand take off, which is no surprise for someone with their Pilot license. A graduate from Colgate University, Azurae’s first job in advertising was at Arnold Worldwide, Boston, where she helped the “truth” campaign get off the ground. Years later, she took off for California where she helped position Hewlett Packard as a Top Gun in digital photography. Her insights and attitude even brought her the 2003 Golden Stake award (employee of the year).
Oddity: Learned to fly a plane before learning to drive a car. |
Sadie VanVeghten
|
Sadie VanVeghten - Media SupervisorWhen your first job is making valves for power plants, you get a pretty good idea of how to control how something flows. Which makes Sadie such a valuable member of the media team. She knows exactly where and how much to target our clients message in order to make the greatest impact. A graduate of Skidmore College, she got her start in the agency world at Blitz Media, where she worked on high profile clients such as Comcast, Wendy’s, and Vacation Outlet. Now she’s powering our clients to bigger and better things. All without a nuclear reactor.
Oddity: Can’t stand the sound of metal on metal…as in fork on knife. |
Amy Silva
|
Amy Silva - Senior DesignerAmy’s visual style was honed in the Arts program at Endicott College where she graduated with a Bachelor of Fine Arts degree and a concentration in Visual Communications. That figures because concentrating on visual communication is what she does best. Amy is well known in our offices for her ability to shut out the rest of a busy day, go deep within and come out the other end with breathtakingly original solutions to our clients’ needs. For those of you who recall Maxwell Smart, we call it going into the Cone. You’ll simply call it brilliant.
Oddity: Tap dances. |
Scott Williams
|
Scott Williams - Senior DesignerSome might say that Scott’s years as a bicycle messenger did nothing to prepare him for a career as a designer, but anyone who’s ever driven in Boston knows the creativity required to get through traffic. When it comes to his work, Scott never puts on the brakes. He’s handled the messages of big clients such as Gillette, Duracell, Wal-Mart, The Breeders’ Cup, and Eastern Bank and every time, he’s shown that he truly knows how to deliver. No matter what kind of work you try to hit Scott with, you’ll be surprised at his ability to ride it to the finish. He’ll be sure to bring you what you need.
Oddity: Profoundly terrified of bees. |
Amy Fredrickson
|
Amy Fredrickson - Senior Account ExecutiveAmy is a world-class coordinator, literally. She received her B.A. in Economics from Colby College, but Amy has studied in Florence, Italy, and at Sydney University in Australia. Her cosmopolitan skills translate well to her diverse role supporting all our account teams. And although Amy’s resourcefulness and conscientiousness are hard to find anywhere, it’s her cheery optimism that’s really something to write home about. The reasons are boundless, but in short, we’re lucky to have Amy as part of our culture.
Oddity: No one is allowed to touch her elbows, ever. |
Sam Bartle
|
Sam Bartle - Senior Account ExecutiveSome would say that to get to CTP, Sam took the road less traveled. Well, we think that road sounds pretty awesome, especially since we’re used to Boston driving. Sam has traveled all over in her career, from the University of Maryland, to New York City, to Charleston, SC, to Barcelona, Spain. Now she uses her worldly knowledge to help connect our clients with their customers, no matter where they may be. And having covered so much ground already, it’s easy for her to steer them down the road to success.
Oddity: Can’t write with a pen that’s missing its cap – throws the balance and feel off completely. |
Jenna Browning
|
Jenna Browning - Account ExecutiveIt’s no wonder Jenna ended up in advertising; she was a softball pitcher for 12 years. After Jenna graduated from BU marketing school, she eventually wound up at Fenway Park, though she was in the press box rather than on the mound. On our team at CTP, she’s been keeping all our bases covered. Whenever an AE gets thrown a curve ball, Jenna’s there to help out. Be sure that no matter what you need her to do, Jenna will fire everything right over the plate.
Oddity: Favorite snack is a plain bagel w/ cream cheese and crushed Doritos on top. Don’t knock it ’till you try it. |
Heather Bird
|
Heather Bird - Assistant Media Buyer/PlannerHeather claims she can successfully land a plane. We don’t doubt it for a second. While we’ve never seen her fly, she’s certainly been taking our office to new heights. Since her scheduled arrival from BU, her work with us has been first-class. Heather knows how to keep things stable, should we hit any turbulence along the way. If you end up working with her, be sure that even if she lands your plane, she won’t ever let you down.
Oddity: Born in the same hospital as Gwen Stefani. |
John Ediger
|
John Ediger - Associate Web DeveloperJohn has always been hardwired to work with computers. With basic computing embedded in him early on in college, John launched into the world of web design and obtained a degree in CS: Multimedia. After logging in hours at several jobs, John finally upgraded to an internship at Pentad Systems where he worked over a year. Eventually, John decided to take a byte out of the Ad Industry, and CTP was glad to attach him to the company. His amiable personality is a real refresher around the office, and his vast knowledge of computers and design together make his work a real plus plus!
Oddity: Is from the West Coast. |
Chelsea Beatty
|
Chelsea Beatty - Office ManagerOffice manager by day. Opera singer by night. Talk about a superhero’s double-life. It’s no wonder Chelsea has no trouble taking on everything we throw at her. Whether she’s keeping the rest of us on track, handling clients, or shaming us during the “Happy Birthday” song, she’s one of CTP’s many shining stars. And when advertising jingles come back in style, we know exactly whose super powers we’ll be tapping.
Oddity: Nose is an optical illusion. |
Lee Allen
|
Lee Allen - Office AdministratorLee is our bookkeeper. She was hired to keep the wheels of commerce churning and make sure we’re always turning a profit as well. Funny thing is, her spare time is spent working with non-profits. How’s that for integration? She’s been with us since 1996, and we’ve yet to bounce a check to the electric company. So, we love her.
Oddity: Does a song and dance routine as a tropical fish. |
Susan Schneider
|
Susan Schneider - Junior Art DirectorWith a Major in Advertising Design and Minor in Spanish, Susan has kinda got the whole “communication” thing down pat. Not only can she answer “Donde esta la biblioteca?” but she can really make the phrase “a picture is worth a thousand words” mean something. Being able to speak through designs and graphics is a talent, and lucky for CTP, it’s one of Susan’s many.
Oddity: Hates things with wings. |
Jessica Ruggieri
|
Jessica Ruggieri - Junior Art DirectorBeing able to visualize great ideas and execute them is a gift, and lucky for us, Jesse’s came in a really, really big box. With a background in art and visual communication, and time spent across the pond in London, Jessica is always surprising us, and our clients, with breathtaking designs and groundbreaking concepts. And even while she pushes the boundaries of creative thinking, she is adept at adhering to client objectives and communicating with target audiences. Talk about the whole package.
Oddity: Dreams almost every night, and usually remembers every one. |
Erica Hara
|
Erica Hara - Junior Traffic ManagerWhen dealing with celebrities like Adam Sandler and Chris Rock, you gotta be cool, calm, collected and have excellent bladder control. Just ask Erica. In her days as a server at King’s, she’s dealt with quite a few stars and their shenanigans. Now she uses her coolness under pressure and sense of humor to handle the trafficking and characters of CTP. With a degree from Northeastern University in Media Communication and time as a Production Coordinator for a health and wellness magazine, Erica is as comfortable at the helm of an agency as she is with handling celebrity egos.
Oddity: Always puts ketchup on mac and cheese |
Stefanie Hawkes
|
Stefanie Hawkes - Account CoordinatorBeing an account coordinator requires enthusiasm, dedication, and patience—so who better to fill the role than a lifelong Celtics fan? A Rhode Island native, Stef got one step closer to the big green machine while double-majoring at Suffolk University. And as luck would have it, she now works within three-point range of the Garden. Her diverse skills and team spirit make her the ultimate utility player, and much like the C’s recent acquisitions, Stef’s presence has helped take our game to a new level.
Oddity: Can clap with one hand. |
Ali D'Orsi
|
Ali D'Orsi - Account CoordinatorIt takes a lot of skill to build a gingerbread house. You need attention to detail, creativity, and a lot of discipline not to eat the materials. Lucky for us, and our clients, Ali grew up building the best gingerbread houses in the land. Which prepared her perfectly for a career in advertising. Because whether it's writing a brief, studying the competitive landscape, or simply helping you grow your brand, Ali has the tool every client can appreciate. The fact she does it all with a smile on her face, well that's just icing on the cake.
Oddity: Hates anything in costume. Disney World is her nightmare. |
© 2009 Conover Tuttle Pace. All Rights Reserved.
FOLLOW US:
