Just when you’d had your car radio presets programmed to your favorite stations, you may have to change one of them again.  If you love oldies music and one of your favorite stations is Oldies 103.3, WODS, you’ll need to search for a new station. 

On Wednesday it was announced that Oldies 103.3 is changing format to contemporary pop and will now be known as “103.3 AMP radio.”  The classic hits music of the ‘60s, ‘70s and ‘80s will still be played on the wods.com website and on WODS-HD.  The new format will compete directly with powerhouse KISS 108 (WXKS-FM) playing the same hit music of Katy Perry, Rihanna and other contemporary artists. 

KISS 108 has long been the frontrunner in the morning drive daypart, which helps to keep the station in the #1 position among Boston radio stations. It’s the top-ranked station for adults 18-49 and adults 25-54, two core demographics for advertisers.

As a listener, I'm loyal to KISS 108. As a media planner, I want to sample 103.3 the AMP to weigh its fit for client radio campaigns. The questions WODS will have to answer:

• Can it really compete with KISS 108 in the Arbitron ratings?
• Can it find a way to draw listeners away from the popular “Matty in the Morning” show?
• Can a yet-to-be-announced morning drive host compete with Matt Siegel?

Only time, and the Arbitron ratings, will reveal whether Boston really needs another contemporary pop station. Until then, you might need to update those presets.