The opinions expressed here are those of individual posters, not the entire company. In fact, it's a pretty sure bet our co-workers will offer up differing opinions soon as we hit "publish" on most of these posts. And that's OK... Really.
We work hard to provide clients with truly integrated marketing strategies, but we like to have fun doing it. A great example of this is CTP’s Annual Summer Sublet , a lottery wherein staffers draw numbers at the beginning of the summer to choose a new workspace to occupy until Labor Day. The Boston Globe visited us recently to learn more, and the story appeared in yesterday’s paper and online.
The main work area at Conover Tuttle Pace is an open room with hardwood floors, a wavy terra-cotta ceiling, and coffee brewing in a central kitchen. There are no cubicles on the fourth floor of this old North End manufacturing building that once housed the Scotch ’n Sirloin restaurant, just employees in flip-flops and khakis working side by side at long tables while alt-rock plays on the stereo. Department heads sit in the seven offices around the perimeter of the open work area.
To determine who was going to move where this year, the firm held a draft at the end of June. The lower the number drawn, the better the pick. Almost every desk is up for grabs during the swap, and the managers all have to give up their offices. If a department head draws a prime pick, he or she has to surrender it to a non-office dweller — but it often comes with a price.
The easy flow of ideas is a unique benefit of our open floor plan. Our space is configured so that the majority of work areas are at bench-style desks in a common area. So ideas spill over from department to department, which really helps us integrate different disciplines into our marketing strategies. Read the rest of this entry »
CTP launched an integrated marketing campaign to promote ticket sales for the revival of the Fenway Football Challenge, a match up of international professional soccer teams on Red Sox turf.
The campaign includes print, online, TV and radio segments to raise awareness for the July 21 match between the Celtic Football Club and the Sporting Clube de Portugal. On the heels of the FIFA World Cup frenzy, the exciting event is the first soccer game to be played in the Boston ballpark since 1968.
If you’ve been watching the Olympics, you’ve probably wondered what the heck is up with curling. Moreover, you’ve wondered where else but at the Olympics would you see professional curlers in action? Well, you might go to the World Curling Championships.But how would you know such an event even existed? Hmmmm… Maybe an ad campaign by a little agency in Boston called Conover Tuttle Pace?
Every year in the beginning of February, time stops for the most buzzed about and watched, most analyzed and beloved game of any season. This year, given a dramatically different economy and stage on which the game will be played, viewers who tune in to see the iconic ads will experience a whole new world, and one likely not without its hiccups.
As money conservation continues to be crucial, and today’s consumers continue to diversify the ways that they gather their information, companies are forced to reconsider their advertising. With lower prices for each 30-second ad spot, this year’s game will feature ads from newcomers, eager to fill the spaces left behind by those departed. We’ll also see some of the Bowl’s “old faithfuls” back for another year, and spend a significant amount of time watching CBS’s own commercials, and some political advertising too.
Some other changes you’ll see this year will include Pepsi’s decision to opt out in favor of a social media philanthropy campaign. Coke will still remain, and with a philanthropy component too. You’ll see Mars Co.’s Snickers back at it, this time with a much less controversial ad, though no clue as to what it’ll be about. Audi is presenting the green police to promote their new Audi A3 TDI clean diesel car, and the government is pushing the US Census. As if that’s not enough, the Gators’ quarterback Tim Tebow will debut his already much talked about pro-life ad; and for the first time in years, Anheuser Busch just might run a series of ads without their beloved Clydesdales.
But regardless of who’s involved, the game will still hold the same appeal, and viewers needn’t despair – they’ll get what they tune in for.
First there was Facebook, then Twitter, then Blippy – it seems society at large is obsessed with knowing where, when, why and how people spend their time and money. But the newest trend in social media is so-called ‘location-based’ applications – allowing users to track the real-world physical location of their friends within a game. Is it really necessary for people to know your exact coordinates of their co-gamers at every second? Maybe so.
Recently a string of free apps like Foursquare have been all the rage – they allow users to check-in at variety of locations around their city using their phone, earning game points that can turn into real-life rewards. Rewards are based on use, so the more a user checks in at a given location, the more likely they are to receive a benefit. Some programs offer user avatars and gadgets you can only earn through the accrual of points – encouraging frequent use. Read the rest of this entry »
