People who worry that lines are being crossed in the rapidly evolving media world should take note – there are no more lines. They’ve been erased.  According to a story in The New York Times, the publishers of youth niche Vice magazine are not resting on their multimedia empire that includes a free glossy publication with a reported million readers, website and video offerings that target a largely male target audience of 18-to-30 year olds. The company has now launched an advertising agency called Virtue. Certainly an uncoventional approach to ensuring revenue and relevance.Imagine the Times starting a PR agency. What will be interesting is to see how Vice’s loyal readers react. If there is too much cross-over between a Virtue client and Vice content you may see reader push-back. Tricky times in the media world, for sure.

Posted by Brian Heffron | Share: Twitter, Facebook, Del.icio.us, LinkedIn

Tagged: mass media, Public Relations