You may have caught recent news about a new web service that allows users to automatically share details of their daily purchases with friends and strangers alike. Blippy is being called “the Twitter of personal finance” by some, and the End of Days by others. Here’s how it works: users create a Blippy profile, enter one or more credit cards or store accounts to link to the profile, then select friends with whom they’ll share purchase information. Sounds harmless enough, so long as you’re comfortable with people knowing how many Dunkaccinos you consume on a daily basis. Or how much you’re spending on 70′s glam rock at iTunes.
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The multifarious and marginally edited ramblings of CTP’s human capital. i.e., Our thoughts.
Archive for January, 2010
Shopping as a spectator sport
Monday, January 25th, 2010
Posted by Steve Angel |
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CTP hits CES 2010 with Kurzweil’s Blio
Thursday, January 14th, 2010
It was quite a week, to say the least. We took a product that didn’t even have a name just two months ago and launched it to great acclaim at the 2010 Consumer Electronics Show (CES). Along the way, we gave it a brand name and positioning, a fully developed web presence and a public relations blitz that made the product the talk of CES among tech bloggers like Gizmodo and Engadget, and traditional media outlets like CNET, CNBC, MSNBC, PC Magazine, Popular Science, Wired, CNN and NPR.
You can’t open your laptop today without reading news about the exploding popularity of e-Readers. In November, Kurzweil Technologies, founded by inventor and futurist Ray Kurzweil, asked us to help them introduce their new e-Reader product on January 6th at CES. (more…)
Posted by Steve Angel |
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Tagged: branding, Public Relations, technology, web development
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