Every year in the beginning of February, time stops for the most buzzed about and watched, most analyzed and beloved game of any season. This year, given a dramatically different economy and stage on which the game will be played, viewers who tune in to see the iconic ads will experience a whole new world, and one likely not without its hiccups.

As money conservation continues to be crucial, and today’s consumers continue to diversify the ways that they gather their information, companies are forced to reconsider their advertising. With lower prices for each 30-second ad spot, this year’s game will feature ads from newcomers, eager to fill the spaces left behind by those departed. We’ll also see some of the Bowl’s “old faithfuls” back for another year, and spend a significant amount of time watching CBS’s own commercials, and some political advertising too.

Some other changes you’ll see this year will include Pepsi’s decision to opt out in favor of a social media philanthropy campaign. Coke will still remain, and with a philanthropy component too. You’ll see Mars Co.’s Snickers back at it, this time with a much less controversial ad, though no clue as to what it’ll be about. Audi is presenting the green police to promote their new Audi A3 TDI clean diesel car, and the government is pushing the US Census. As if that’s not enough, the Gators’ quarterback Tim Tebow will debut his already much talked about pro-life ad; and for the first time in years, Anheuser Busch just might run a series of ads without their beloved Clydesdales.

But regardless of who’s involved, the game will still hold the same appeal, and viewers needn’t despair – they’ll get what they tune in for.

Posted by Taryn Collins | Share: Twitter, Facebook, Del.icio.us, LinkedIn