We work hard to provide clients with truly integrated marketing strategies, but we like to have fun doing it. A great example of this is CTP’s Annual Summer Sublet , a lottery wherein staffers draw numbers at the beginning of the summer to choose a new workspace to occupy until Labor Day. The Boston Globe visited us recently to learn more, and the story appeared in yesterday’s paper and online.

The main work area at Conover Tuttle Pace is an open room with hardwood floors, a wavy terra-cotta ceiling, and coffee brewing in a central kitchen. There are no cubicles on the fourth floor of this old North End manufacturing building that once housed the Scotch ’n Sirloin restaurant, just employees in flip-flops and khakis working side by side at long tables while alt-rock plays on the stereo. Department heads sit in the seven offices around the perimeter of the open work area.

To determine who was going to move where this year, the firm held a draft at the end of June. The lower the number drawn, the better the pick. Almost every desk is up for grabs during the swap, and the managers all have to give up their offices. If a department head draws a prime pick, he or she has to surrender it to a non-office dweller — but it often comes with a price.

The easy flow of ideas is a unique benefit of our open floor plan. Our space is configured so that the majority of work areas are at bench-style desks in a common area. So ideas spill over from department to department, which really helps us integrate different disciplines into our marketing strategies. (more…)