The difference between risk and recklessness can come down to a basic marketing premise: take the time to really understand what will make your customers happy. Here's a look at three big brand risks, why two worked and one missed the mark.
As a new mom, I’m constantly turning to social media and other online sources for research and advice. Insight on how often a baby should sleep, for example. Apparently it’s 15 hours, but my five month old begs to differ. As a marketer targeting moms, I’ve found a new perspective on the best ways to get my client’s message in front of this coveted group.
As a kid, you always wondered how mom seemed to know everything. Today, that answer increasingly is social media. From coupons to medical recommendations, the one everyone in the family turns to is looking to the power of social to solve her problems. And smart brands are listening and meeting her where she's most likely to be. Not in the kitchen, and not in the beauty parlor.
This time last May I was discussing twisted love triangles, hit-and-run automobile murders, and debauchery-laden parties with a fascinated group of sixteen-year-old boys and girls. My job required it. I was an English teacher. We weren’t focusing on the news, or a trashy reality show, or an R rated film.
In advance of next year's back-to-back men's and women's Opens at Pinehurst, Links paid the golf club and resort a visit. The feature offers an enticing look at what guests can experience both on and off the course before the pros arrive in June 2014.
CTP and Pop Warner were honored as a finalist for Crisis and Issues Management Campaign of the Year at the national PRWeek Awards in New York City.The national campaign communicating Pop Warner’s proactive player safety measures was named one of the five
After almost three decades helping to build reputations and brands and mindshare for big global technology companies — including more than 15 years running corporate communications and a variety of marketing functions for EMC — I finally had the luxury for the first time of taking a deep breath and figuring out what to do next.
In a timely feature amidst this week's Oscars buzz, Innerscope Research CEO, Carl Marci talks to Fast Company about a new study that predicts opening weekend revenues based on moviegoers' biometric responses to movie trailers.