• 4 ways social media energizes earned media

    By: 
    Brian Heffron
    May 20

    Quick, choose between water or oxygen.

    Ok, maybe it's not that dramatic. But limited money or bodies sometimes force brands to decide which gets their attention: social or earned media. Too often, that's a false choice. 

  • Risk and recklessness

    By: 
    Rick Humphrey
    May 16

    The difference between risk and recklessness can come down to a basic marketing premise: take the time to really understand what will make your customers happy. Here's a look at three big brand risks, why two worked and one missed the mark.

  • For some marketers, every day is Mother’s Day

    By: 
    Courtney Megliola
    May 10

    As a new mom, I’m constantly turning to social media and other online sources for research and advice. Insight on how often a baby should sleep, for example. Apparently it’s 15 hours, but my five month old begs to differ. As a marketer targeting moms, I’ve found a new perspective on the best ways to get my client’s message in front of this coveted group.

  • INFOGRAPHIC: Marketing to Mom-fluencers

    By: 
    Jim Dowd
    May 9

    As a kid, you always wondered how mom seemed to know everything. Today, that answer increasingly is social media. From coupons to medical recommendations, the one everyone in the family turns to is looking to the power of social to solve her problems. And smart brands are listening and meeting her where she's most likely to be. Not in the kitchen, and not in the beauty parlor.

  • What can marketers learn from Jay Gatsby?

    By: 
    Andy Shea
    May 2

    This time last May I was discussing twisted love triangles, hit-and-run automobile murders, and debauchery-laden parties with a fascinated group of sixteen-year-old boys and girls. My job required it. I was an English teacher. We weren’t focusing on the news, or a trashy reality show, or an R rated film.

  • Links visits Pinehurst

    Apr 12

    In advance of next year's back-to-back men's and women's Opens at Pinehurst, Links paid the golf club and resort a visit. The feature offers an enticing look at what guests can experience both on and off the course before the pros arrive in June 2014.

  • Agency takes the heat for the latest Big Mac Attack

    By: 
    Rick Humphrey
    Apr 12

    What do you do when you're arguably the biggest brand in the world but you can't connect with millennials? 

    Make fun of depression ads, of course.

  • National PRWeek Awards Finalist

    Mar 8

    CTP and Pop Warner were honored as a finalist for Crisis and Issues Management Campaign of the Year at the national PRWeek Awards in New York City. The national campaign communicating Pop Warner’s proactive player safety measures was named one of the five

  • The Challenges of Tech Marketing

    By: 
    Mark Fredrickson
    Mar 7

    After almost three decades helping to build reputations and brands and mindshare for big global technology companies — including more than 15 years running corporate communications and a variety of marketing functions for EMC — I finally had the luxury for the first time of taking a deep breath and figuring out what to do next. 

  • How Your Brain Can Predict Blockbusters

    Feb 22

    In a timely feature amidst this week's Oscars buzz, Innerscope Research CEO, Carl Marci talks to Fast Company about a new study that predicts opening weekend revenues based on moviegoers' biometric responses to movie trailers.

    Read the full story here.

  • Most important moments in golf

    Feb 4

    With the centennial anniversary just a few months away, Golf World took a look back at Francis Ouimet's historic U.S. Open victory at The Country Club.

    Check out the story here.

  • Game of Ads

    By: 
    Alexandra Paparsenos
    Feb 2

    The pricey TV spot rarely stands alone these days, particularly on Super Bowl Sunday. If a brand wants to benefit from its $4 million investment it better develop extensions beyond gameday creative.

Contact

  • Scotch & Sirloin Building

    • Conover Tuttle Pace

      • N.
        • Washington St.
        • Fourth Floor
    • Boston | MA | 02114
    • 617-412-4000 • info@ctpboston.com