We normally don’t talk about our clients here at Shop Talk. We like to think this is an independent forum for the exchange of thoughts, reviews and ideas. But we’re making a little bit of an exception today because we think a piece of research from one of our clients is a must-read for anyone even remotely involved in marketing.
“Public Relations Disaster” is not necessarily the type of headline you expect to follow a funding announcement. But when you are the largest, most visible breast cancer organization, and you pull annual funding for breast cancer screenings from the largest provider of reproductive health services, a political, religious and ethical firestorm is inevitable.
I love mommy blogs. I do. My love began when I first discovered Dooce several years ago, and it’s grown from there. Somewhat odd for my age, I am in no way a part of their “target audience” (sorry, mom—no kids for a long time), but I just think they’re great. Why? Because they’re funny. Insightful. And their kids are cute. They say funny things.
“Which tactic in this campaign surpassed your expectations?”
That was one of the questions winners at the PRNews Digital Awards were asked to address in their brief acceptance speech. As I sat there trying not to throw up at the prospect of having to give an acceptance speech, my mind immediately went to what I would consider to have been our most (surprisingly) effective tactic from Zenyatta’s “Quest for Perfection Campaign” for Breeders’ Cup.
Daily deal sites Groupon and LivingSocial may have finally met their match. Today American Express and Facebook launched the AmEx Link, Like, Love platform that is generating quite the buzz in the digital business world—and rightfully so.