Shop Talk

We love what we do, and we like to talk about it even more. The world is changing every day, and here's where we talk about what happens inside our shop and out. Please join us.

The Face of Boston Radio is Changing AGAIN

By:

Phyllis Maguire

Jun 29

Just when you’d had your car radio presets programmed to your favorite stations, you may have to change one of them again. If you love oldies music and one of your favorite stations is Oldies 103.3, WODS, you’ll need to search for a new station.
Upfront about digital content

By:

Phyllis Maguire

Mar 6

This spring several major web companies are hoping to use “Digital Content New Fronts” to capture a portion of the $9 billion dollar upfront marketplace traditionally owned by television.
Twitter banking on new ad approach

By:

Phyllis Maguire

Jul 18

The media landscape is about to change yet again. As Twitter moves to raise $400 million in funding it will test a new application programming interface (API) that will allow major advertisers to use two formats to push out ads in large quantities.

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Shop Talk

The Face of Boston Radio is Changing AGAIN

Upfront about digital content

Twitter banking on new ad approach

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