• For some marketers, every day is Mother’s Day

    By: 
    Courtney Megliola
    May 10

    As a new mom, I’m constantly turning to social media and other online sources for research and advice. Insight on how often a baby should sleep, for example. Apparently it’s 15 hours, but my five month old begs to differ. As a marketer targeting moms, I’ve found a new perspective on the best ways to get my client’s message in front of this coveted group.

  • No PR Medal for NBC & Twitter

    By: 
    Courtney Megliola
    Aug 1

    The usually savvy pros at NBC and Twitter need a PR refresher course after their recent decision to suspend a journalist’s Twitter account over criticism of NBC’s Olympic programming.

  • A Guide to Job Interviews for PR Grads

    By: 
    Courtney Megliola
    May 24

    It’s graduation time, which means that the real world beckons for college seniors. While some have landed their first jobs, others continue to update resumes, research job openings and head out on interviews.

  • Spring Cleaning for PR Pros

    By: 
    Courtney Megliola
    Apr 13

    “Out with the old and in with the new” is a popular saying we typically hear around the New Year, but for PR pros, with year-end reports and annual planning meetings, the first of the year tends to be a busy time and “out with the old” doesn’t ever seem to happen.

  • How Twitter Has Changed Fan Interaction

    By: 
    Courtney Megliola
    Jan 30

    Slowly dying are the days of fans writing to their favorite athletes, then checking the mailbox for an autographed photo, ball or letter in return. Instead, Twitter, Facebook and myriad other social networks are giving fans the ability to connect instantly with sports teams and athletes. And now fans are getting responses that no one expected.

  • Why Lockouts Are Bad PR

    By: 
    Courtney Megliola
    Nov 18

    The National Basketball Players Association announced this week it had rejected the latest offer regarding its collective bargaining agreement and now it will be up to the courts to decide the fate of this year’s NBA season.

  • Netflix to its Customer: It’s Not You, It’s Me.

    By: 
    Courtney Megliola
    Sep 21

    The apology on Sunday by Netflix CEO Reed Hastings reminds me of a long overdrawn breakup. Two months ago, Netflix announced a change in its pricing and has been inundated with unhappy customer response since. Then on Monday, Hastings made another announcement that stunned the marketplace.

  • Why 7-Eleven Needed A Plan B

    By: 
    Courtney Megliola
    Jul 13

    In the PR world, there is a saying, “expect the unexpected.” That’s especially true when you are doing an event or large-scale promotion.  Monday’s “Free Slurpee Day” by 7-Eleven was a great idea, but a perfect example of why you should always have a plan B in place.

  • Celebrity Publicists Are Dropping Like Flies

    By: 
    Courtney Megliola
    Mar 29

    When I was learning about PR and communications in school, we were taught as PR practitioners that our job was to help our client. Through the good and the bad, we are paid to advise, counsel and ultimately help our clients achieve their goals.

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