• My Paperless Driveway

    By: 
    May 23

    One day last week, as she often does, my daughter tore off down the driveway to pick up that morning gift of information. Only this time she came to a sudden halt, turned back and screamed, “Daddy, your newspaper’s gone.”

  • Did you make a difference?

    By: 
    May 19

    We spend our days trying to inspire behavior on behalf of our clients. Through creative use of words and images, we try to drive people to a store or website or event, or to buy a product.

    What’s most thrilling, however, is when a client inspires our behavior.

  • Give a little

    May 12

    Here at CTP we find every chance we can to step up the intensity with a little competition. Cradles to Crayons‘ Chris Bentson likely didn’t know the fire he was fueling with his tweet “@ctpboston your morning shift filled 114 orders for disadvantaged kids-think the afternoon crew can do better?”

  • First Saturday in May

    By: 
    May 5

    Horse racing has always been a part of the culture here at CTP. My partner Chip and I both manned the press box at Suffolk Downs early in our careers, and we’ve done campaigns over the past 15 years for some of the sport’s grandest events, including the Kentucky Derby, Breeders’ Cup and Massachusetts Handicap.

  • When failure is an option

    May 4

    As a handicapper, part of Joe Drape’s job is to predict the winner of the Kentucky Derby.

    Every year.

    In the New York Times.