Slowly dying are the days of fans writing to their favorite athletes, then checking the mailbox for an autographed photo, ball or letter in return. Instead, Twitter, Facebook and myriad other social networks are giving fans the ability to connect instantly with sports teams and athletes. And now fans are getting responses that no one expected.
Who doesn’t like positive press? It’s generally good for business. Strokes the ego. Makes your employees feel good. Heck, you could even argue that even some bad press can be good for at least some of the above reasons.
But positive media coverage isn’t always good for business. Yes, you read that right. Good press. Bad thing.
AMC announced last week that its hit show Mad Men would return for a fifth season, pleasing its ardent fan base of 3.2 million viewers. For those of us in advertising, the show is more than just a TV hit. It provides a glimpse into the industry’s history and offers our loved ones a helpful explanation of what we do. If Sterling Cooper Draper Pryce had project managers, explaining my job to my parents would be so much easier.
If you were to ask your mother where she’ll be watching game seven of the NBA finals, she might ask if you’re running a fever. But ask where she plans to watch the Super Bowl, and you’re more likely to hear: “We’ve been invited to watch the game at the Mahoney’s house.”
After CTP and the Breeders' Cup brought home the PR News Digital Award for "Digital Marketing Campaign," PR News featured the 2010 Breeders' Cup "Quest for Perfection" campaign as a case study in its January 23 issue.
InfoWorld, written for IT leaders trying to understand emerging technologies to gain a competitive edge for their business, published a detailed article on the launch of Red Bend's mobile virtualization solution, vLogix Mobile, and what it means for the emerging Bring Your Own Device (BYOD) trend in enterprise.
Sports Illustrated Kids featured an online photo gallery and highlight reel from the 55th annual Pop Warner Super Bowl. 8,000 youth football players and cheerleaders from across the country traveled to the ESPN Wide World of Sports Complex at Disney to compete in the pinnacle of their athletic careers.
Our State, North Carolina's most influential lifestyle magazine, featured Pinehurst Resort in an 8 1/2 page spread in its "Prettiest Places" feature. Next to the luxury audience, the in-state market is the most important market for Pinehurst, with the majority of bookings coming directly from North Carolina.