Without content, a website is nothing but logos and oft-neglected promises that something is "coming soon." Content, besides being the sole reason for a website's existence, forms the root of all decisions about a website's form and purpose.
Branding is like dressing for a job interview. It’s a strategic, decisive, and well thought out representation of not only your taste in clothes or style, but also you, as a person – your personality, attitude, and creativity – everything that makes you you. Similarly, a brand’s first impression on a potential customer is crucial in today’s fast-paced, digital age.