• The Formula for Five Million

    By: 
    Josh Levin-Scherz
    Jun 22

    An NBA season that began with a lockout culminated last night in triumphant fashion, as perhaps the league’s most visible franchise, the Miami Heat, was crowned champion.

  • When in Rome, make sure you're prepared...

    By: 
    Todd Graff
    Jun 15

    It takes a lot to make Jim Rome look at least somewhat sympathetic. Actually, not sure it’s ever been done before. But David Stern found a way earlier this week, delivering the sort of churlish answer that made him look childish and insensitive. And, in doing so, reinforced a key lesson to anyone in the communications business: You can never prepare too much for an interview.

  • Why Lockouts Are Bad PR

    By: 
    Courtney Megliola
    Nov 18

    The National Basketball Players Association announced this week it had rejected the latest offer regarding its collective bargaining agreement and now it will be up to the courts to decide the fate of this year’s NBA season.

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