• No PR Medal for NBC & Twitter

    By: 
    Courtney Megliola
    Aug 1

    The usually savvy pros at NBC and Twitter need a PR refresher course after their recent decision to suspend a journalist’s Twitter account over criticism of NBC’s Olympic programming.

  • Tweeting away our soul?

    By: 
    Brian Heffron
    May 11

    For me, the allure of politics was always a mix of core beliefs, shared causes and stirring speeches. And as someone drawn to communications, I found the rhythm of the words and a speaker's own unique cadences captivating. It is the currency of all politicians and some do it in a memorable way.

  • Rocky seas for those ignoring social media, technology

    By: 
    Brian Heffron
    Nov 2

    The Boston Globe recently spotlighted a practice that gave pause to fish eaters in this seafood mecca. It was about a literal “bait” and switch taking place at area restaurants and food stores. The stories exposed discrepancies between what fish is on a menu and what you’re actually eating.

  • Twitter: The New Newsroom

    By: 
    Jenna Browning
    Oct 6

    “Which tactic in this campaign surpassed your expectations?”
    That was one of the questions winners at the PRNews Digital Awards were asked to address in their brief acceptance speech. As I sat there trying not to throw up at the prospect of having to give an acceptance speech, my mind immediately went to what I would consider to have been our most (surprisingly) effective tactic from Zenyatta’s “Quest for Perfection Campaign” for Breeders’ Cup.

  • Twitter banking on new ad approach

    By: 
    Phyllis Maguire
    Jul 18

    The media landscape is about to change yet again.  As Twitter moves to raise $400 million in funding it will test a new application programming interface (API) that will allow major advertisers to use two formats to push out ads in large quantities.

  • Why 7-Eleven Needed A Plan B

    By: 
    Courtney Megliola
    Jul 13

    In the PR world, there is a saying, “expect the unexpected.” That’s especially true when you are doing an event or large-scale promotion.  Monday’s “Free Slurpee Day” by 7-Eleven was a great idea, but a perfect example of why you should always have a plan B in place.

  • It ain’t rocket science… or is it?

    By: 
    Steve Angel
    Jun 2

    “Oh, so you’re in advertising? That must be kinda scary… with the web killing newspapers…and radio…and television…and all this social media stuff… Must be hard to keep up…How do agencies even stay in business?”

  • Ready, Fire, Aim

    By: 
    Grant Pace
    Apr 29

    Witnessed a few interesting social media incidents this week, both involving current or former clients of our agency.

  • Feeding the digital machine

    By: 
    Brian Heffron
    Mar 31

    I hated the Sunday paper. As a 10 year-old paperboy pushing a shopping cart filled with the Boston Sunday Globe uphill I dreamed about the day they stopped publishing. Now I want it – and others like it – to stay vibrant. Because social media users and bloggers depend on it.

  • Live, Press Release, Live

    By: 
    Todd Graff
    Mar 17

    The press release is dead. Long live the press release. It’s been five years since Tom Foremski famously bemoaned press releases in his “Die! Press Release! Die! Die! Die!” post. But a funny thing happened on the way to its imminent demise. Despite intense debate and attempts to fundamentally alter their structure (see: social media releases), press releases continue to thrive and play a major role in news distribution.

  • Handicapping Social Media Success

    By: 
    Jenna Browning
    Mar 11

    Mashable recently named our Breeders’ Cup “Quest for Perfection” campaign one of “5 Smart Social PR Campaigns to Learn From.” Great honor, but not something we set out for last summer. We just wanted people to care about the story we had to tell.

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