As a kid, you always wondered how mom seemed to know everything. Today, that answer increasingly is social media. From coupons to medical recommendations, the one everyone in the family turns to is looking to the power of social to solve her problems. And smart brands are listening and meeting her where she's most likely to be. Not in the kitchen, and not in the beauty parlor.
The moment I caught wind of Instagram’s new policy that would give the company rights to sell my photographs without compensation or even notification, my first instinct was to grab my phone and delete the app.
For me, the allure of politics was always a mix of core beliefs, shared causes and stirring speeches. And as someone drawn to communications, I found the rhythm of the words and a speaker's own unique cadences captivating. It is the currency of all politicians and some do it in a memorable way.
Look, another blog post on Facebook Timeline!With no shortage of coverage I've debated adding to the flurry, but as someone who's been asked by no fewer than 32 people each day about what this means for them (clients), or for us (marketers), I've been doing a lot of my own research, and struggled to find exactly the kind of post I want.
Comedian Louis C.K. has quietly, but also rightfully, earned an incredibly lengthy list of accolades. He has his own Emmy-nominated TV show; his recent Grammy-winning comedy album was the first stand-up comedy film shown at the Sundance Film Festival; and most recently he conducted a marketing experiment that made more than one million dollars.
Pinterest jumped from 1.68M users in September 2011 to 7.21M users in December 2011. That’s a 429% increase, during the season you’d think most people are too busy holiday shopping and traveling to discover a new social platform. Last week, Pinterest crossed the 10 million unique monthly U.S. visitors threshold faster than any other standalone site in history.