• 4 ways social media energizes earned media

    By: 
    Brian Heffron
    May 20

    Quick, choose between water or oxygen.

    Ok, maybe it's not that dramatic. But limited money or bodies sometimes force brands to decide which gets their attention: social or earned media. Too often, that's a false choice. 

  • INFOGRAPHIC: Marketing to Mom-fluencers

    By: 
    Jim Dowd
    May 9

    As a kid, you always wondered how mom seemed to know everything. Today, that answer increasingly is social media. From coupons to medical recommendations, the one everyone in the family turns to is looking to the power of social to solve her problems. And smart brands are listening and meeting her where she's most likely to be. Not in the kitchen, and not in the beauty parlor.

  • Dear Instagram: It’s Not Me, It’s You

    By: 
    Shona Rosenblum
    Dec 20

    The moment I caught wind of Instagram’s new policy that would give the company rights to sell my photographs without compensation or even notification, my first instinct was to grab my phone and delete the app.

  • Brewing consumer experience

    By: 
    Jim Dowd
    Dec 3

    Are you helping your audiences experience your brand the way they want?

    The answer has a lot to do with how you market to them, engage them though communications channels and how you design and package products that meet their expectations.

  • Zeroing in on the consumer

    By: 
    Brian Heffron
    Aug 2

    You know those life-altering choices you face every day? Harpoon or Sam Adams? Black raspberry or mocha chip?

    P&G calls them the First Moment of Truth, when the consumer settles on what to buy. Studies tell us it often happens in the first seven seconds.

  • No PR Medal for NBC & Twitter

    By: 
    Courtney Megliola
    Aug 1

    The usually savvy pros at NBC and Twitter need a PR refresher course after their recent decision to suspend a journalist’s Twitter account over criticism of NBC’s Olympic programming.

  • The Formula for Five Million

    By: 
    Josh Levin-Scherz
    Jun 22

    An NBA season that began with a lockout culminated last night in triumphant fashion, as perhaps the league’s most visible franchise, the Miami Heat, was crowned champion.

  • Tweeting away our soul?

    By: 
    Brian Heffron
    May 11

    For me, the allure of politics was always a mix of core beliefs, shared causes and stirring speeches. And as someone drawn to communications, I found the rhythm of the words and a speaker's own unique cadences captivating. It is the currency of all politicians and some do it in a memorable way.

  • Facebook Timeline for All: 15 Days Out

    By: 
    Laura Gaunt
    Mar 15

    Look, another blog post on Facebook Timeline! With no shortage of coverage I've debated adding to the flurry, but as someone who's been asked by no fewer than 32 people each day about what this means for them (clients), or for us (marketers), I've been doing a lot of my own research, and struggled to find exactly the kind of post I want.

  • A “Stand-Up” Approach to Do-It-Yourself Marketing

    By: 
    Andrew Krepow
    Feb 27

    Comedian Louis C.K. has quietly, but also rightfully, earned an incredibly lengthy list of accolades. He has his own Emmy-nominated TV show; his recent Grammy-winning comedy album was the first stand-up comedy film shown at the Sundance Film Festival; and most recently he conducted a marketing experiment that made more than one million dollars.

  • Are you pinning?

    By: 
    Alexandra Paparsenos
    Feb 14

    Pinterest jumped from 1.68M users in September 2011 to 7.21M users in December 2011. That’s a 429% increase, during the season you’d think most people are too busy holiday shopping and traveling to discover a new social platform. Last week, Pinterest crossed the 10 million unique monthly U.S. visitors threshold faster than any other standalone site in history.

  • Why Google+ Matters

    By: 
    John Ediger
    Feb 10

    Google’s foray into social media got off to a slow start, but they may be poised to disrupt yet again and change the way we think about social networks and search.

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