• 4 ways social media energizes earned media

    By: 
    Brian Heffron
    May 20

    Quick, choose between water or oxygen.

    Ok, maybe it's not that dramatic. But limited money or bodies sometimes force brands to decide which gets their attention: social or earned media. Too often, that's a false choice. 

  • What can marketers learn from Jay Gatsby?

    By: 
    Andy Shea
    May 2

    This time last May I was discussing twisted love triangles, hit-and-run automobile murders, and debauchery-laden parties with a fascinated group of sixteen-year-old boys and girls. My job required it. I was an English teacher. We weren’t focusing on the news, or a trashy reality show, or an R rated film.

  • Dear Instagram: It’s Not Me, It’s You

    By: 
    Shona Rosenblum
    Dec 20

    The moment I caught wind of Instagram’s new policy that would give the company rights to sell my photographs without compensation or even notification, my first instinct was to grab my phone and delete the app.

  • Branding your company's conscience

    By: 
    Brian Heffron
    Dec 3

    You’re going to get something wrong this week. Maybe today. Every organization does. And your customers know it.

    But how should you handle that mistake when it touches the heart and soul of your brand?

  • Am I Seeing Red?

    By: 
    Kristen Hale
    Nov 21

    Five historic Boston locations were the unfortunate targets of an invasion last week, courtesy of Denver tomato company Muir Glen.

  • The Marathon that wasn't

    By: 
    Alexandra Paparsenos
    Nov 7

    Last week I was carb loading in preparation for my first marathon. Then disaster struck.

  • WHY A PR BOUNTY WILL DAMAGE YOUR BRAND

    By: 
    Brian Heffron
    Oct 26

    If you have strep throat, a lozenge isn't going to provide lasting relief. You need a professional who will diagnose and treat the problem with something more powerful. As a maker of "softish cough drops," Pine Brothers probably knows that about its product.

  • The mobile toddler

    By: 
    Brian Heffron
    Sep 21

    The digital dependence of kids has escalated every year. They are entranced by a screen of some sort, seamlessly bouncing from iPad to a Kindle Fire to Xbox to the desktop, never missing a beat. Now, an increasingly younger audience is influencing the digital revolution. Thirty-seven percent of U.S. children between 4-5 years-old use a device like the iPad or smartphone. As crazy as it seems, they're an important audience. Learn how to engage them on their terms.

  • PInehurst restored to its 1940s glory

    Sep 17

    In 2014 Pinehurst hosts the U.S. Open, and four days later hosts the U.S. Women's Open. No course has ever hosted two U.S. majors within two weeks. The Chicago Tribune visited Pinehurst No. 2 and encourages readers to play the course before No. 2 is put under the worldwide spotlight and tee times get scarce.

  • To Inform or Commemorate?

    By: 
    Tara Mulloy
    Sep 12

    In PR we absorb, study and work with the media every day. But that doesn't mean we're not left scratching our heads over certain editorial decisions. Tuesday marked 11 years since the 9/11 attacks. While the memory is still fresh in so many Americans’ minds, many news organizations seem to have missed that memo. The worst disregard for the anniversary took place on the TODAY show.

  • Zeroing in on the consumer

    By: 
    Brian Heffron
    Aug 2

    You know those life-altering choices you face every day? Harpoon or Sam Adams? Black raspberry or mocha chip?

    P&G calls them the First Moment of Truth, when the consumer settles on what to buy. Studies tell us it often happens in the first seven seconds.

  • No PR Medal for NBC & Twitter

    By: 
    Courtney Megliola
    Aug 1

    The usually savvy pros at NBC and Twitter need a PR refresher course after their recent decision to suspend a journalist’s Twitter account over criticism of NBC’s Olympic programming.

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