As a new mom, I’m constantly turning to social media and other online sources for research and advice. Insight on how often a baby should sleep, for example. Apparently it’s 15 hours, but my five month old begs to differ. As a marketer targeting moms, I’ve found a new perspective on the best ways to get my client’s message in front of this coveted group.
I love mommy blogs. I do. My love began when I first discovered Dooce several years ago, and it’s grown from there. Somewhat odd for my age, I am in no way a part of their “target audience” (sorry, mom—no kids for a long time), but I just think they’re great. Why? Because they’re funny. Insightful. And their kids are cute. They say funny things.