• The Challenges of Tech Marketing

    By: 
    Mark Fredrickson
    Mar 7

    After almost three decades helping to build reputations and brands and mindshare for big global technology companies — including more than 15 years running corporate communications and a variety of marketing functions for EMC — I finally had the luxury for the first time of taking a deep breath and figuring out what to do next. 

  • The mobile toddler

    By: 
    Brian Heffron
    Sep 21

    The digital dependence of kids has escalated every year. They are entranced by a screen of some sort, seamlessly bouncing from iPad to a Kindle Fire to Xbox to the desktop, never missing a beat. Now, an increasingly younger audience is influencing the digital revolution. Thirty-seven percent of U.S. children between 4-5 years-old use a device like the iPad or smartphone. As crazy as it seems, they're an important audience. Learn how to engage them on their terms.

  • Zeroing in on the consumer

    By: 
    Brian Heffron
    Aug 2

    You know those life-altering choices you face every day? Harpoon or Sam Adams? Black raspberry or mocha chip?

    P&G calls them the First Moment of Truth, when the consumer settles on what to buy. Studies tell us it often happens in the first seven seconds.

  • Don't get caught in the mood regulator

    By: 
    Jenna Browning
    May 3

    We normally don’t talk about our clients here at Shop Talk. We like to think this is an independent forum for the exchange of thoughts, reviews and ideas. But we’re making a little bit of an exception today because we think a piece of research from one of our clients is a must-read for anyone even remotely involved in marketing.

  • Upfront about digital content

    By: 
    Phyllis Maguire
    Mar 6

    This spring several major web companies are hoping to use “Digital Content New Fronts” to capture a portion of the $9 billion dollar upfront marketplace traditionally owned by television.

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