I'm thinking Cabela's, Best Buy or maybe even Buffalo Wild Wings (this would be my kids gifting to themselves) but isn't this a bit of a stretch for Father's Day? Mom, can you drive me to Hooters so I can get dad his Father's Day gift? Hooters is naturally trying to get a piece of this year's projected $13.3 billion Father's Day consumer spend.
The difference between risk and recklessness can come down to a basic marketing premise: take the time to really understand what will make your customers happy. Here's a look at three big brand risks, why two worked and one missed the mark.
As a new mom, I’m constantly turning to social media and other online sources for research and advice. Insight on how often a baby should sleep, for example. Apparently it’s 15 hours, but my five month old begs to differ. As a marketer targeting moms, I’ve found a new perspective on the best ways to get my client’s message in front of this coveted group.
As a kid, you always wondered how mom seemed to know everything. Today, that answer increasingly is social media. From coupons to medical recommendations, the one everyone in the family turns to is looking to the power of social to solve her problems. And smart brands are listening and meeting her where she's most likely to be. Not in the kitchen, and not in the beauty parlor.
This time last May I was discussing twisted love triangles, hit-and-run automobile murders, and debauchery-laden parties with a fascinated group of sixteen-year-old boys and girls. My job required it. I was an English teacher. We weren’t focusing on the news, or a trashy reality show, or an R rated film.
After almost three decades helping to build reputations and brands and mindshare for big global technology companies — including more than 15 years running corporate communications and a variety of marketing functions for EMC — I finally had the luxury for the first time of taking a deep breath and figuring out what to do next.
If you have strep throat, a lozenge isn't going to provide lasting relief. You need a professional who will diagnose and treat the problem with something more powerful. As a maker of "softish cough drops," Pine Brothers probably knows that about its product.
The digital dependence of kids has escalated every year. They are entranced by a screen of some sort, seamlessly bouncing from iPad to a Kindle Fire to Xbox to the desktop, never missing a beat. Now, an increasingly younger audience is influencing the digital revolution. Thirty-seven percent of U.S. children between 4-5 years-old use a device like the iPad or smartphone. As crazy as it seems, they're an important audience. Learn how to engage them on their terms.
We normally don’t talk about our clients here at Shop Talk. We like to think this is an independent forum for the exchange of thoughts, reviews and ideas. But we’re making a little bit of an exception today because we think a piece of research from one of our clients is a must-read for anyone even remotely involved in marketing.
Teen sensation “The Hunger Games” may have stolen the box office spotlight this past week, but now it’s time for a different New York Times bestseller to take center stage. Westeros enthusiasts and Daenerys Targaryen fans everywhere (me included) are eagerly awaiting the season two premiere of HBO’s hit series, "Game of Thrones," airing this Sunday, April 1st.
Comedian Louis C.K. has quietly, but also rightfully, earned an incredibly lengthy list of accolades. He has his own Emmy-nominated TV show; his recent Grammy-winning comedy album was the first stand-up comedy film shown at the Sundance Film Festival; and most recently he conducted a marketing experiment that made more than one million dollars.