• When in Rome, make sure you're prepared...

    By: 
    Jun 15

    It takes a lot to make Jim Rome look at least somewhat sympathetic. Actually, not sure it’s ever been done before. But David Stern found a way earlier this week, delivering the sort of churlish answer that made him look childish and insensitive. And, in doing so, reinforced a key lesson to anyone in the communications business: You can never prepare too much for an interview.