• Lessons of an anticipated product release

    By: 
    Brian Heffron
    Oct 7

    It was a difficult week for one of the world’s most iconic companies. Obviously, the saddest news from Apple was that its visionary, Steve Jobs, died too young after years of failing health.  While his legacy as an innovator, inventor and marketing genius is secure, some worry about the future of the company he fastidiously built.

  • Apple of his eye

    By: 
    Todd Graff
    Aug 25

    For obvious reasons, we most associate Steve Jobs with the products that have transformed our everyday lives. Heck, right now, I’m typing this on a MacBook, watching Apple’s stock fluctuations on my iPad and listening to a voicemail from my dad on my iPhone.

  • SXSW Final Redux: Less is (actually not) more

    By: 
    Laura Gaunt
    Apr 25

    The best session I attended at SXSW was not about group messaging, responsive design, social media monitoring or Felicia Day’s show. It was about energy.

  • Feeding the digital machine

    By: 
    Brian Heffron
    Mar 31

    I hated the Sunday paper. As a 10 year-old paperboy pushing a shopping cart filled with the Boston Sunday Globe uphill I dreamed about the day they stopped publishing. Now I want it – and others like it – to stay vibrant. Because social media users and bloggers depend on it.

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