• Is there really bad press?

    By: 
    Brian Heffron
    Sep 6

    With today’s fast-moving news cycles and a forgiving (or forgetful) public, some wonder if there really is such a thing as bad publicity. Michael Vick’s $100 million contract showed that you can recover from a storm of bad stories, not to mention PETA protests and prison time.

  • Twitter banking on new ad approach

    By: 
    Phyllis Maguire
    Jul 18

    The media landscape is about to change yet again.  As Twitter moves to raise $400 million in funding it will test a new application programming interface (API) that will allow major advertisers to use two formats to push out ads in large quantities.

  • When failure is an option

    By: 
    Kelly Brennan
    May 4

    As a handicapper, part of Joe Drape’s job is to predict the winner of the Kentucky Derby.

    Every year.

    In the New York Times.

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