• Tasteless Marketing Stunt Backfires in Boston

    By: 
    Mark Fredrickson
    Feb 10

    This is a story about a crass publicity stunt that blew up in the face of its perpetrators, and about how easy it is for bad advice to damage a brand.

  • It was the best of times. It was the worst of times.

    By: 
    Todd Graff
    Jan 27

    Who doesn’t like positive press? It’s generally good for business. Strokes the ego. Makes your employees feel good. Heck, you could even argue that even some bad press can be good for at least some of the above reasons.

    But positive media coverage isn’t always good for business. Yes, you read that right. Good press. Bad thing.

  • Is there really bad press?

    By: 
    Brian Heffron
    Sep 6

    With today’s fast-moving news cycles and a forgiving (or forgetful) public, some wonder if there really is such a thing as bad publicity. Michael Vick’s $100 million contract showed that you can recover from a storm of bad stories, not to mention PETA protests and prison time.

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