At first glance, there isn’t an obvious connection… until you read the BBJ article highlighting the “New Balance Foundation Marine Mammal Center.” CTP client New Balance and the New England Aquarium have partnered to create a new marine mammal exhibit which will give visitors insight into the lives of sea mammals such as seals and sea lions. Taking that a step further (pun intended), the exhibit will also teach visitors how these mammals stay fit through diet and exercise and use this as a springboard for other initiatives like the “Get your Feet Wet” program. The idea is to promote fitness and activity by engaging kids through marine mammals who, besides being cute (which, let’s face it, never hurts) also happen to be some of the earth’s most athletic creatures.

Read the BBJ article here.