No matter what political stripe, elected officials, especially presidents, will face a series of challenges during their time in office. Some have their entire legacy marked by challenges…or scandal. Companies are similar. At some point they may be faced with a crisis that reflects negatively on their brand. So while the going is good wise communicators do whatever they can to burnish the brand’s – or the politician’s – image. Build the foundation of good public relations before the tidal wave hits. That’s why I like what the White House is doing with NBC. It is always a gamble when you let cameras behind the curtain but I think if managed properly it is a good way to put your brand (in this case, President Obama’s) in a light that will resonate with your target audience.