Another Christmas gone and another banner sales sweep for Apple. Just look at the stock. It makes you wonder if Steve Jobs can do no wrong.
A few years back, some colleagues and I were exchanging examples of companies that had been good or bad stewards of their brands. The usual suspects were discussed: Wal-Mart, McDonalds, Coke, Microsoft, and others. Of course Apple, fresh off the resounding success of the iPod, was cited as a company that had an uncanny ability to keep its brand at true north, constantly innovating and redefining its own category. At the time, I wondered aloud whether Apple’s success would someday become its downfall. At what point would Apple become the monolithic IBM it so famously villified in the now legendary ‘1984′ ad? (more…)
Today’s websites commonly employ Content Management Systems (CMS) instead of plain HTML, allowing non-programmers to make ad-hoc updates to content on the site. When building a site equipped with CMS, a big question for website developers is, “Which CMS do I use?” The CTP interactive team has some opinions on the matter, which I’ll outline here. Before we start looking at the contestants, let’s lay out some ground-rules.
