Posts Tagged ‘Public Relations’

CTP hits CES 2010 with Kurzweil’s Blio

Thursday, January 14th, 2010

blioIt was quite a week, to say the least. We took a product that didn’t even have a name just two months ago and launched it to great acclaim at the 2010 Consumer Electronics Show (CES). Along the way, we gave it a brand name and positioning, a fully developed web presence and a public relations blitz that made the product the talk of CES among tech bloggers like Gizmodo and Engadget, and traditional media outlets like CNET, CNBC, MSNBC, PC Magazine, Popular Science, Wired, CNN and NPR.

You can’t open your laptop today without reading news about the exploding popularity of e-Readers. In November, Kurzweil Technologies, founded by inventor and futurist Ray Kurzweil, asked us to help them introduce their new e-Reader product on January 6th at CES. (more…)

One of Marketing’s Biggest Obstacles? Habit.

Monday, July 20th, 2009

splitHuman beings are, generally speaking, creatures of habit. Routines and familiarity are comforting - they help people manage the hectic pace of today’s lifestyle. Habits can be beneficial even to marketers, who use habit to help predict where and how to reach people with their messages.

But sometimes habit begets complacency. Sticking to a routine often precludes trying new things, so consumers are less likely to diverge from the tried and true. Complacency is one of marketing’s biggest obstacles, particularly for a challenger brand. Is it reasonable to expect a consumer to try a new product or service when it involves changing daily routine? A brand’s promise is put to the test when it asks people to reset their habits. In consumers’ minds, change puts a drag on their day. Some changes are low-drag, and some are high-drag. (more…)

What if the N.Y. Times Opened a PR Shop?

Thursday, May 28th, 2009

Vice Magazine

People who worry that lines are being crossed in the rapidly evolving media world should take note – there are no more lines. They’ve been erased.  According to a story in The New York Times, the publishers of youth niche Vice magazine are not resting on their multimedia empire that includes a free glossy publication with a reported million readers, website and video offerings that target a largely male target audience of 18-to-30 year olds. The company has now launched an advertising agency called Virtue. Certainly an uncoventional approach to ensuring revenue and relevance.Imagine the Times starting a PR agency. What will be interesting is to see how Vice’s loyal readers react. If there is too much cross-over between a Virtue client and Vice content you may see reader push-back. Tricky times in the media world, for sure.

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