The first ad we created for the Red Sox’s “Greatest Moments” campaign aired last night during the game on NESN. The campaign highlights the emotional connection that Sox fans have with the team with actual fans recounting their favorite memories. Spots include real life fans and personalities including Paul Pierce, Bobby Orr, Dennis Leary, Dropkick Murphys, Jim Rice, Dwight Evans and Joe Torre. The debut spot focuses on the Dave Roberts “steal” in Game Four of the 2004 ALCS. It’s a beaut, if we do say so ourselves.

The campaign also encourages fans to go to www.redsoxnation.com to vote on nine other Moments with the top vote getter being made into a commercial to debut on June 16 - Red Sox Nation Day (you did know Red Sox Nation has its own day, right??). Check out the spot:

Greatest Moments: Dave Roberts “The Steal”