Posts Tagged ‘technology’

CTP hits CES 2010 with Kurzweil’s Blio

Thursday, January 14th, 2010

blioIt was quite a week, to say the least. We took a product that didn’t even have a name just two months ago and launched it to great acclaim at the 2010 Consumer Electronics Show (CES). Along the way, we gave it a brand name and positioning, a fully developed web presence and a public relations blitz that made the product the talk of CES among tech bloggers like Gizmodo and Engadget, and traditional media outlets like CNET, CNBC, MSNBC, PC Magazine, Popular Science, Wired, CNN and NPR.

You can’t open your laptop today without reading news about the exploding popularity of e-Readers. In November, Kurzweil Technologies, founded by inventor and futurist Ray Kurzweil, asked us to help them introduce their new e-Reader product on January 6th at CES. (more…)

Kids These Days, Part 2…

Tuesday, June 30th, 2009

walkmanIf you think the generation gap couldn’t get any wider, consider the gaping chasm that lightening fast advances in technology have created between today’s 38-year-olds and 13-year-olds. Kids are working with technical tools for sharing and creating that are more powerful than anything older generations could have imagined. But unlike many adults, kids don’t see technology dictating lifestyle. Rather, today’s youth expect lifestyle to drive technology innovation… at breakneck speed.

As for their opinions on technology from previous generations: BBC News recently decided to hand a 13-year-old a Sony Walkman (the cassette player vintage from 30 years back) for his own personal technology review. The results are hilarious and illuminating…

 “It took me three days to figure out that there was another side to the tape. That was not the only naive mistake that I made; I mistook the metal/normal switch on the Walkman for a genre-specific equaliser, but later I discovered that it was in fact used to switch between two different types of cassette.”

Read the entire article here.

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