It was quite a week, to say the least. We took a product that didn’t even have a name just two months ago and launched it to great acclaim at the 2010 Consumer Electronics Show (CES). Along the way, we gave it a brand name and positioning, a fully developed web presence and a public relations blitz that made the product the talk of CES among tech bloggers like Gizmodo and Engadget, and traditional media outlets like CNET, CNBC, MSNBC, PC Magazine, Popular Science, Wired, CNN and NPR.
You can’t open your laptop today without reading news about the exploding popularity of e-Readers. In November, Kurzweil Technologies, founded by inventor and futurist Ray Kurzweil, asked us to help them introduce their new e-Reader product on January 6th at CES. (more…)
Today’s websites commonly employ Content Management Systems (CMS) instead of plain HTML, allowing non-programmers to make ad-hoc updates to content on the site. When building a site equipped with CMS, a big question for website developers is, “Which CMS do I use?” The CTP interactive team has some opinions on the matter, which I’ll outline here. Before we start looking at the contestants, let’s lay out some ground-rules.
