Brian loves developing ways to connect people with brands. It doesn't matter if it's through traditional media, social channels or in person, as long as it benefits the client's business. No matter the approach, it always comes down to telling a relevant story or having a real conversation with an audience. It’s that experience that drove Brian’s career, as a newspaper reporter and as a publicist at Fordham University and Northeastern University. Later, he honed another valuable skill – managing communications in a crisis – as spokesperson for the District Attorney and then the Attorney General in Massachusetts. Along the way, Brian became convinced that if you want to move people, find the stories that truly interest them.