Innerscope

As advertisers require greater ROI, they demand more accurate media research. But technological advances can make it difficult to discern one new method from another. So how did we help Innerscope break through the clutter? By leveraging the tangible results of its studies to show the accuracy and effectiveness of biometric media research. One of our successes included embedding a “Good Morning America” correspondent in a study that measured which Super Bowl ads were most engaging. In 2010 Innerscope teamed up with Wired to host a biometric Super Bowl party in which Wired readers had their biometric responses to the ads measured. These platforms have delivered powerful media testimonials, established credibility in the industry and impacted sales.

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