MassDevelopment

MassDevelopment is Massachusetts’ economic development agency charged with stimulating growth for businesses ranging from biotechnology startups to universities and manufacturers. Because its audiences and products are both so broad, many potential business clients simply had no idea what MassDevelopment did and how it could help them. CTP developed an integrated marketing campaign that spoke to each of MassDevelopment’s audiences with tailored messages that specifically address their needs, while maintaining a consistent brand identity across the platform. After our campaign launched, Banker & Tradesman's annual reader poll recognized MassDevelopment as one of the leaders in lending and community development.

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