Pop Warner

Super Bowl and National Cheer & Dance Championships

Pop Warner’s season-ending event, hosted at Disney’s Wide World of Sports Complex in Orlando, Fla, features the nation’s top 64 football teams and more than 300 cheer squads, and attracts more than 42,000 attendees.  To generate awareness and reinforce the strength of the Pop Warner brand, we coordinate all media outreach and secured appearances by NFL and former greats like Tim Brown and Dick Butkus. The event generated more than 230 TV segments in 23 markets, and was covered by ESPN, USA Today, Sports Illustrated, SI Kids and Sirius Sports Radio.

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• PR