Wrightsville Beach

From Memorial Day to Labor Day, the idyllic beach town of Wrightsville Beach, NC is swamped with tourists. During the off-season, however, things quiet down. A little too much. So much so that the Cape Fear Convention & Visitors Bureau called upon Conover Tuttle Pace to help turn its off-season around. Our job was to capture the unique flavor and feel of this undiscovered place, and then communicate its allure as an off-season getaway. CTP created a fresh new logo and tag line and delivered a boost in off-season visitors through a TV, print, outdoor and online campaign that captures the coastal charm of the city.

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