Month: June 2011

  • Football Gods in Baseball Heaven

    CTP launched an integrated marketing campaign to promote ticket sales for the revival of the Fenway Football Challenge, a match up of international professional soccer teams on Red Sox turf. The campaign includes print, online, TV and radio segments to raise awareness for the July 21 match between the Celtic Football…

  • Assumptions Can Kill a Brand

    As a technology company prepared to launch its sleek new remote control in China, the CEO was asked a simple question. Why China? He reasoned that the Chinese love high tech stuff, many have the means to buy it and they love to show off the latest technology to family and friends. All…

  • It Ain’t Rocket Science, or Is It?

    “Oh, so you’re in advertising? That must be kinda scary… with the web killing newspapers…and radio…and television…and all this social media stuff… Must be hard to keep up…How do agencies even stay in business?”I hear a variation on this theme at almost every cocktail party, and the logic always amuses…