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Panini America Selects Conover Tuttle Pace As Public Relations Agency Of Record

January 20, 2010

Initial work will include a new NBA basketball product launch Feb. 11-14 at the NBA All-Star Game in Dallas, TX. CTP will support Panini’s mission to redefine domestic NBA trading cards by strengthening connections with existing NBA card enthusiasts, youth basketball participants and engaging prospective collector markets.

Download the Press Release (PDF 312K)

Ray Kurzweil Unveils Blio

January 8, 2010

Ray Kurzweil, whose Singularity theory has become a cult hit, gets into the e-book fray by launching a new free e-reader software designed for PCs and iPhones.

Engadget.com: Blio e-reader software hands-on
Gizmodo.com: Eyes On With Ray Kurzweil's Blio Ereader App
Wired.com: Singularity Proponent Ray Kurzweil Reinvents the Book, Again
Financial Times: The future of eReaders by Ray Kurzweil

Innerscope Research study featured in MediaPost

December 4, 2009

While Innerscope found that engagement with auto ads fell from 2008 to 2009, its study also revealed that some themes and concepts resonate with consumers regardless of the economic climate.

Read the Marketing Daily Article

Conover Tuttle Pace Wins MITX Interactive Award for Microsoft Website Design

November 18, 2009

CTP earned the award for its design and development of Microsoft New England Research and Development Centerʼs website (www.microsoftcambridge.com), beating ﬁnalists Genuine Interactive, Jack Morton Worldwide, iMarc LLC, PJA Advertising and Marketing, and Small Army. The website is part of a comprehensive, integrated marketing and communications program, including the use of out-of-home and interactive media, that CTP developed and manages for Microsoft.

“Not only is it incredibly rewarding to win such a prestigious award and to be recognized by your peers, but weʼre extremely proud to share it with a great client,” said Michael McCrary, Interactive Director at CTP. “Working on a project like this is rewarding in itself because a company like Microsoft understands how a great site can reach its target audiences. We worked closely with Microsoft to deliver a site that leveraged our brand campaign and that helps to communicate the personality of the people and teams at the campus.”
Download the Press Release (PDF 68K)

This test gets under your skin

November 9, 2009

Traditional methods of evaluating a pilot or movie trailer have relied on focus groups expressing opinions by chatting, filling out questionnaires, pushing buttons or adjusting dials. But that's all so 20th century. Today, the options include a few of the space-age variety, like determining not just what people say they think, but how they subconsciously feel.

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Innerscope Research featured in the Boston Globe

September 6, 2009

TV networks and advertisers are utilizing Innerscope's biometric research to understand how well programming and advertising engages with viewers.

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Read the article online at Boston.com

Pinehurst Resort's fall golf packages featured in Boston Globe and ForbesLife

August 14, 2009

Pinehurst Resort's Back2Back golf package, designed in commemoration of the resort hosting the 2014 U.S. Open and U.S. Women's Open in back-to-back weeks has been featured by the Boston Globe and was named ForbesLife "Find of the Day."

Download the Boston Globe Article
Download the ForbesLife Article

Brands on the Run

August 7, 2009

Innerscope Research was featured in a story about the intersection of sport and brands for the Cannes Lions Daily News - the official magazine of the Cannes Lions International Advertising Festival.

Download the Article (PDF 876K)