Sure, we get some ink (or pixels) for the work we do. And the occasional award, too. It’s nice, really. But the real satisfaction comes from seeing our clients achieve their business goals through our shared efforts.
News
Category - All
Men v. Women on BP
July 26, 2010
Innerscope measured biometric responses to BP's apology ad following the oil spill. The differing reactions among men and women were striking.
Watch a video of the results
Read the Fast Company article
Read the BBJ article
Read the Neuromarketing Blog
Golf East Lothian worth the splurge
July 6, 2010
Frommer's features Golf East Lothian's Green Craig as one of the 17 luxury hotels in the world well worth the splurge.
Trading Places
June 30, 2010
Leading international sports publication, SportsPro Magazine sits down with Panini CEO, Mark Warsop to discuss Panini's newly established, leading presence in the US trading card and sticker collecting markets.
Download the Article (PDF 252K)
Pinehurst Featured in Links Magazine and MSNBC.com
June 24, 2010
Links Magazine features Pinehurst as one of "18 ways to share the experience of golf with Dad," and MSNBC.com features Pinehurst's Golf Academy as one of the "top spots to stay, play and learn."
Download the MSNBC Article (PDF 392K)
Read the Links Magazine Article
Football Gods in Baseball Heaven
June 19, 2010
CTP launched an integrated marketing campaign to promote ticket sales for the revival of the Fenway Football Challenge, a match up of international professional soccer teams on Red Sox turf.
The campaign includes print, online, TV and radio segments to raise awareness for the July 21 match between the Celtic Football Club and the Sporting Clube de Portugal. On the heels of the FIFA World Cup frenzy, the exciting event is the first soccer game to be played in the Boston ballpark since 1968.
See the Print AdsWatch the TV Spots
Listen to the Radio Spot
Eight is Enough?
June 7, 2010
CTP earned eight awards for public relations excellence at The Publicity Club of New England’s annual Bell Ringer Award Ceremony. In the company of the most prominent PR agencies across New England, CTP’s eight Bells were among the top five won by any agency.
CTP also became the first agency recognized twice for a “New or Social Media Campaign” award, a new category in the 2010 lineup. CTP was honored with Bells for our work with Innerscope Research, Breeder’s Cup World Championships, Blio and Wrightsville Beach PR campaigns.
Gold: Wired Features Innerscope ResearchGold: Kurzweil Introduces Blio at CES 2010
Silver: Good Morning America Features Innerscope Research's Super Bowl Study
Silver: Blio New Media Campaign 2010
Bronze: Breeders' Cup World Championships Social Media Campaign 2009
Bronze: Wired Gadget Lab Features Blio
Bronze: Wrightsville Beach featured in Southern Living (PDF 430K)
Bronze: Variety Features Innerscope Research (PDF 7M)
Download the Press Release (PDF 80K)
CTP Wins AICP Award for Best of Boston
May 24, 2010
CTP recently earned the AICP award for Best of Boston for our “I Am” spot, a campaign that highlights Eastern Bank’s commitment to their individual customers and their emphasis on working together as a team. The ninth annual competition honors creative excellence in editorial, design and visual effects.
"What could be more fitting an honor for a spot about Teamwork than this? We took a great idea and partnered with a world class editorial and production company. We're thrilled for our client, and everyone involved that helped make this a success," said Executive Creative Director Grant Pace
CTP's dynamic and empathetic spot has helped the New England bank counter the competition by portraying how Eastern Bank genuinely cares about the communities it serves--a quality that national banks often lack. By creating the "I Am" campaign, CTP has given Eastern Bank an advantage over other prominent national banks. It is a well-deserved honor for CTP.
Cabot Chef Stops by Fox Hartford for Morning Show Cooking Demo
May 23, 2010
Jimmy Kennedy, chef for Cabot Creamery, puts a new spin on the American classic grilled cheese with the "Ver-Monte Cristo."
Golf.com features Pinehurst Resort in a guide to North Carolina golf courses
May 12, 2010
Golf.com features Pinehurst Resort in a guide to North Carolina Golf Courses stating, "To serious traveling golfers, the very name conjures up images of reverence and awe."
Download the Article (PDF 3.3M)
New England Travel features Cabot Rural Retreat in Ultimate Getaway Guide
May 10, 2010
As part of the Cabot Creamery Co-op, Liberty Hill Farm, in Rochester, Vt., provides a true farming getaway complete with homemade meals and the opportunity to experience dairy farming.
Download the Article (PDF 6.9M)
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