• Feeding the digital machine

    By: 
    Brian Heffron
    Mar 31

    I hated the Sunday paper. As a 10 year-old paperboy pushing a shopping cart filled with the Boston Sunday Globe uphill I dreamed about the day they stopped publishing. Now I want it – and others like it – to stay vibrant. Because social media users and bloggers depend on it.

  • Celebrity Publicists Are Dropping Like Flies

    By: 
    Courtney Megliola
    Mar 29

    When I was learning about PR and communications in school, we were taught as PR practitioners that our job was to help our client. Through the good and the bad, we are paid to advise, counsel and ultimately help our clients achieve their goals.

  • SXSW Redux: Installment 1 of 3

    By: 
    Laura Gaunt
    Mar 22

    Now that the frenzy has passed, it’s time to talk about what we really learned at South by Southwest (SXSW). This is the first of three installments.

  • Live, Press Release, Live

    By: 
    Todd Graff
    Mar 17

    The press release is dead. Long live the press release. It’s been five years since Tom Foremski famously bemoaned press releases in his “Die! Press Release! Die! Die! Die!” post. But a funny thing happened on the way to its imminent demise. Despite intense debate and attempts to fundamentally alter their structure (see: social media releases), press releases continue to thrive and play a major role in news distribution.

  • Handicapping Social Media Success

    By: 
    Jenna Browning
    Mar 11

    Mashable recently named our Breeders’ Cup “Quest for Perfection” campaign one of “5 Smart Social PR Campaigns to Learn From.” Great honor, but not something we set out for last summer. We just wanted people to care about the story we had to tell.

  • A Link to Linked

    By: 
    Todd Graff
    Mar 11

    I like LinkedIn. A lot. Wonderful tool for business.

  • We Use Open Source (Maybe You Should Too)

    By: 
    John Ediger
    Mar 10

    Imagine if ten mechanics showed up at your door and offered to build you a car. For free.

Contact

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