I hated the Sunday paper. As a 10 year-old paperboy pushing a shopping cart filled with the Boston Sunday Globe uphillI dreamed about the day they stopped publishing. Now I want it – and others like it – to stay vibrant. Because social media users and bloggers depend on it.
When I was learning about PR and communications in school, we were taught as PR practitioners that our job was to help our client. Through the good and the bad, we are paid to advise, counsel and ultimately help our clients achieve their goals.
The press release is dead. Long live the press release. It’s been five years since Tom Foremski famously bemoaned press releases in his “Die! Press Release! Die! Die! Die!” post. But a funny thing happened on the way to its imminent demise. Despite intense debate and attempts to fundamentally alter their structure (see: social media releases), press releases continue to thrive and play a major role in news distribution.