Case Studies

Rubber, meet road. Here are a few examples of how our storytelling approach has taken an idea, and turned it into a solution. With a very happy ending.

  • Breeders' Cup

    The Breeders’ Cup World Championships is the defining international event in horse racing and the richest in sports. Its success is tied to how well the event can attract and engage mainstream audiences.

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  • Thomson Reuters

    Thomson CompuMark's website - a primary lead source for product information - was in need of an overhaul. The company also faced the massive effort of creating and publishing their pricing guide each year.

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  • The Boston Red Sox

    It’s not easy to improve upon one of the most recognized brands in baseball history. The Boston Red Sox have no problems with awareness of its brand or understanding of what it stands for.

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  • MedExpress

    MedExpress recognized the need to build its brand and business by educating consumers on the urgent care model and showcasing its commitment to the patient.

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  • New Balance

    New Balance had just launched a campaign to realign the brand toward the core runner and generate awareness and interest among new customers.

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  • Microsoft

    After opening their innovative New England Research & Development Center in Cambridge, Microsoft needed to find ways to better interact with the local IT community.

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