Boston-based integrated agency adds iconic sports and lifestyle brand to growing client roster
BOSTON (October 14, 2026) – ASICS, the multinational sports footwear and apparel brand built on the founding philosophy of a Sound Mind, Sound Body, has selected CTP, a Boston-based advertising and PR agency, to support the brand’s communications, brand strategy, and seeding efforts.
CTP is partnering with the brand on an integrated program for its SportStyle – fashion and lifestyle product category – spanning influencer and creator relations, media outreach, product seeding and gifting, with a focus on connecting ASICS with relevant fashion, lifestyle and cultural audiences.
The agency is also supporting ASICS’ Performance Running team on select product seeding initiatives, including the launch of BLOOMSTRIDE™, for which CTP developed and executed custom influencer mailers that were gifted to creators at a recent brand event.
“ASICS is an iconic brand that continues to find new ways to connect sport, style and culture,” said CTP founder and president Fred Conover. “We’re excited to partner with the SportStyle team and bring together the right mix of strategy, creative and communications to help the brand connect with its audiences.”
“We’re excited to partner with CTP as we continue to expand the ASICS SportStyle category within the fashion and lifestyle space” said Caroline Connly, Manager, Public Relations & Communications, SportStyle at ASICS America Corporation. “Through CTP we’ve been able to grow our network in new communities and key cities, build relationships with influential creators and cultural voices, and bring the ASICS brand to life in authentic and meaningful ways. We’re looking forward to working together to create new opportunities that connect ASICS with consumers at the intersection of sport, fashion, and culture.”
The partnership reflects CTP’s continued growth across consumer, sports and lifestyle brands, as well as the agency’s integrated approach to helping brands navigate an increasingly complex communications and marketing landscape.
About CTP
Founded in 1996, CTP is an advertising and PR agency dedicated to helping brands that make a difference in people’s lives. With specialized expertise in clean energy, community banking, healthcare, social enterprise and sports, CTP delivers award-winning strategy, creative, media and communications that inspire action and drive results. Headquartered in Boston with an office in North Carolina, the agency partners with organizations to build meaningful connections and lasting impact. For more information, visit CTPBoston.com.
About ASICS
Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 75 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information, visit www.asics.com. Follow @ASICSamerica on Facebook, Twitter, Instagram and YouTube for exclusive content and real-time news around ASICS products, events, and elite athletes.