A brand’s relevance can be measured in both its functional and emotional connection to its consumers. Relevance has always been foundational to successful branding, and while 2020 was a year unlike any other, there are still plenty of ways a brand can maintain meaningful relationships with its patrons. With the pandemic accelerating our arrival to a pivotal movement (politically, economically, technologically and socially), 2021 will be the year when brands that truly understand consumer behavior and human connection, will be the ones that succeed time and time again.
- Data sourced from Zeno Group
- Data sourced from Deloitte Digital
- Data sourced from Hubspot
- Data sourced from Local Search Association
- Data sourced from UC Today
- Data sourced from Billboard Insider
- Data sourced from Forrester
