Season Campaign
Since we began working with the Red Sox over a decade ago, we’ve created their annual Opening Day TV spot, print campaigns, social media concepts, and much more. As their agency partner, we work closely together to create brand-defining, award-winning work.
Challenge
Despite coming off two straight division titles, there was an inexplicable yet palpable “ho-humness” among the team’s fanbase that not even a new manager or a $100 million slugger could fix. We needed to find a way reignite the city’s passion for the team. To rally the faithful around Fenway once again. To give them more reasons to care. Really, just give them More.
Idea
“More” became a foundation for our work: the idea that to the city of Boston, baseball is more than just a game. And those who play for the team are more than a collection of names and uniform numbers. They’re our family. It was a deliberately intimate campaign that provided snapshots of the team and players, thereby giving fans a more personal connection with the team.
The Opening Day spot earned over one million impressions within the first two weeks of airing
The Opening Day spot earned over one million impressions within the first two weeks of airing
More Mookie
More Kimbrel
More JBJ
More Cora
More Devers
More Sale
Social Executions
New Seasons,
New Campaigns
By every Opening Day, every team has a different feel to it. We try to capture that feel through the TV spots and campaign work. See what we’ve done in previous years.