Social Strategy & Content
Chef Paul’s Wahlburgers menu is inspired by the meals the Wahlberg family ate together growing up. To them it’s all about Food, Family, and Fun. The platform we helped develop and the content we continue to create help tell that story in unique ways.
Challenge
While most people know the Wahlberg brothers, they don't know about the love and care that Chef Paul puts into creating every item on the menu. In order to drive Wahlburgers' success, we needed people to come to the restaurants because of the high-quality, chef-inspired menu. To achieve that, we had to convert our audience from fans of the family into fans of the food.
Idea
The gourmet burger space is crowded. Fortunately, we have something our competitors don’t: the Wahlberg family and the unique family recipes and compelling stories that inspire their menu. We worked with the Wahlburgers team to solidify their brand platform, which leveraged these elements and created a bridge between the family and the food.
Real Time Content
We built quick and nimble teams capable of capturing and creating social content on the fly. Case in point: Instagram Stories from the Boston debut of the Wahlburgers Food Truck, which succeeded in driving instant buzz and awareness.
Stories Behind the Menu
We created a series of videos featuring Chef Paul telling us about the Wahlberg family stories that inspired his favorite menu items, while speaking to the love and care he puts into every item he creates.
Mouthwatering Social
Our social content team is constantly gathering content at Wahlburgers locations, showcasing the food & drinks while supporting the brand’s pillars of Food, Family and Fun.
